Modulabs Visuele Identiteitssysteem troch Wonseon Yu and Yoonhee Jeong

Modulabs Visuele Identiteitssysteem troch Wonseon Yu and Yoonhee Jeong is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2023

Modulabs Visuele Identiteitssysteem

troch Wonseon Yu and Yoonhee Jeong

Klant: Modulabs

A' Design Award yn Izer Winner yn de kategory Grafysk

9,602

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #148300

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Modulabs Visuele Identiteitssysteem

Modulabs is in visueel identiteitssysteem dat makke is foar in ûndersyksmienskip. It identiteitssysteem is opboud mei in spesjaal ûntwikkele fariabele letterlettertype. It lettertype hat ien groei-as mei 300 stappen, wêrtroch't in protte ferskillende letterfoarmen mooglik binne. Elke letter is soarchfâldich tekene ynstee fan generearre út geometryske foarmen, wat it in minsklik karakter jout. De licht wiebeljende letters wjerspegelje aksje en ûndersyk ynstee fan perfekte resultaten. Leden kinne it lettertype tapasse om oan te sluten by de identiteit, en ynterne ark helpe harren om mei gemak nammen te meitsjen.

De Erkenning

Oer de A' Design Award yn Izer

Modulabs Visuele Identiteitssysteem is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Modulabs Visuele Identiteitssysteem wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Modulabs Visuele Identiteitssysteem wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Labels: Identity, Typeface, System
Produksjetechnology: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Untwerpútdaging: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Undersyk: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Ynspiraasje: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Projektdoer: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Operaasjestreamferrin: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Patinten: trademarks: Modulabs (2023)
Teamleden: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong