To Beauty Hûdfersoargingsmerkidentiteit, Ferpakking troch Yuta Takahashi

To Beauty Hûdfersoargingsmerkidentiteit, Ferpakking troch Yuta Takahashi is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2023

To Beauty Hûdfersoargingsmerkidentiteit, Ferpakking

troch Yuta Takahashi

Klant: To Beauty

A' Design Award yn Sulver Winner yn de kategory Grafysk

67,691

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #149520

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer To Beauty Hûdfersoargingsmerkidentiteit, Ferpakking

To Beauty is in merkidentiteit en ferpakkingsûntwerp foar hûdfersoarging, ynspirearre troch de kosmos en troch meditative ûnderfining. De identiteit brûkt in griis kleurepalet en in organysk symboal dat de puls fan it libben útdrukt. De gesichtsreiniger hat in spesjaal strukturearre skroefdop mei spuitmûle dy't mei ien druk in dichte skom frijjout, dy't syn elastisiteit behâldt en hûdirritaasje troch wriuwing ferminderet. It wimperserum brûkt in airless kontener dy't hygiënysk is en frij fan konservearringsmiddels. De doppen kombinearje in hurde bûtenkant mei in sêfte binnenkant, mei in korrelich oerflak en in gravearre symboal.

De Erkenning

Oer de A' Design Award yn Sulver

To Beauty Hûdfersoargingsmerkidentiteit, Ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan To Beauty Hûdfersoargingsmerkidentiteit, Ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. To Beauty Hûdfersoargingsmerkidentiteit, Ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
Ofmjittingen & Ferpakking: Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm

Spray box
W: 205mm x D: 51mm x H: 51mm

Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm

Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm

Airless container box
W: 53mm x D: 21.5mm x H: 106mm

Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides.
Labels: skincare, mysterious, branding, packaging, product, japan
Produksjetechnology: We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
Untwerpútdaging: We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
Undersyk: We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
Ynspiraasje: People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
Projektdoer: It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
Operaasjestreamferrin: The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
Ofbyldingskrediten: Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023