Home Poster by Tao Ran is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2023

Home Poster

by Tao Ran

Client: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd

A' Design Award yn Brûns Winner in Grafysk Category

11,782

Verified Award Winner

Verify Award Status for #149582

View at A' Design Award Press Release Award Badge

Colors

The Design

About Home Poster

De poster brûkt ienfâldige swart-wyt grafyske fisuele taal en humoristyske presintaasjefoarm om it publyk in libbene fisuele ûnderfining te jaan. Troch it nêstjen fan fûgels is gjin tûkemateriaal foar it nêst te finen. Ynstee dêrfan wurde plestik strie brûkt as nêstmateriaal, wat de serieuze miljeuskea reflektearret. Der wurdt hope dat it publyk neitinke kin oer de efterútgong fan it miljeu, en ek minsken oproppe om mear omtinken te jaan oan it beskermjen fan it miljeu en de bosken.

The Recognition

About the A' Design Award yn Brûns

Home Poster is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Home Poster wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Home Poster foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
Dimensions & Packaging: 700*1000mm
Tags: poster、Environment、ecology、birds
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to use the simple black and white graphic language to describe the environmental problems facing mankind.
Research: Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
Inspiration: One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
Project Duration: Poster design started in June 2022 and completed in September 2022.
Operation Flow: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.