Douyin Desktopapplikaasje troch Douyin Experience Design Center

Douyin Desktopapplikaasje troch Douyin Experience Design Center is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Ynterface, Ynteraksje en Brûkersûnderfining Ûntwerp.

SulverYnterface· 2023

Douyin Desktopapplikaasje

troch Douyin Experience Design Center

Klant: Douyin Group

A' Design Award yn Sulver Winner yn de kategory Ynterface

60,142

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #149651

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Douyin Desktopapplikaasje

Douyin PC is in desktopapplikaasje en webynterface foar it besjen fan fideo-ynhâld op personal computers. Douyin PC is ûntwurpen foar it besjen op grutte skermen yn hûslike omjouwings, frije tiid en bûten wurktiden. De linker navigaasje biedt fertikale kanalen, en de oanrekommandearre side iepenet standert. Brûkers kinne fan fideo wikselje troch mei de mûs te scrollen en fluchtoetsen brûke om ynhâld te liken en op te slaan as blêdwizer. Winkeljen ûnder it ôfspyljen fan fideo's en it jaan fan kado's ûnder live-útstjoerings wurde ek stipe. De adaptive yndieling past by de skermgrutten fan MacOS en Windows.

De Erkenning

Oer de A' Design Award yn Sulver

Douyin Desktopapplikaasje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Douyin Desktopapplikaasje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Douyin Desktopapplikaasje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Ofmjittingen & Ferpakking: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Labels: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Produksjetechnology: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Untwerpútdaging: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Undersyk: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Ynspiraasje: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Projektdoer: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Operaasjestreamferrin: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Teamleden: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Ofbyldingskrediten: Pictures and videos are from the free resource website： http://pixabay.com/zh/