Gatorade x Go Rigo Kleanline, Sportaksessoires by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Brûns in Sosjaal Ûntwerp Competition Category.
BrûnsSosjaal· 2023
Gatorade x Go Rigo Kleanline, Sportaksessoires
by PepsiCo Design and Innovation
A' Design Award yn Brûns Winner in Sosjaal Category
Verified Award Winner
Verify Award Status for #149744The Design
About Gatorade x Go Rigo Kleanline, Sportaksessoires
Gatorade x Go Rigo is in beheinde edysje kolleksje fan klean en sportaksessoires makke foar fytsers. De kolleksje waard ûntwikkele troch in gearwurking tusken Gatorade en Go Rigo Go, en de opbringsten fan de ferkeap stipen de Los Yarumos Cycling School yn it noardlike gebiet fan it Departemint Antioquia yn Kolombia. De ûntwerpen binne ynspireare troch Kolombiaanske lânskippen. Berch- en delslachmotiven komme foar oer de klean en de aksessoires hinne. De motiven fertsjinwurdigje de ynset en tawijing fan fytsers by elke ridden kilometer.
The Recognition
About the A' Design Award yn Brûns
Gatorade x Go Rigo Kleanline, Sportaksessoires is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Gatorade x Go Rigo Kleanline, Sportaksessoires wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Gatorade x Go Rigo Kleanline, Sportaksessoires foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
- Inspiration
- The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.
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