G Frothy Top 40 Ferpakking Ûntwerp by Shawn Goh Chin Siang

G Frothy Top 40 Ferpakking Ûntwerp by Shawn Goh Chin Siang is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Izer in Prizen, Trofee en Wedstriidûntwerp Competition Category.

IzerBekroaning· 2023

G Frothy Top 40 Ferpakking Ûntwerp

by Shawn Goh Chin Siang

Client: Gmedia Asia Sdn Bhd.

A' Design Award yn Izer Winner in Bekroaning Category

957,665

Verified Award Winner

Verify Award Status for #150014

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About G Frothy Top 40 Ferpakking Ûntwerp

Dizze trofee is spesjaal ûntworpen foar Maleizje's G Forty Top 40 Awards. It wurdt beleanne oan ynfloedrike lieders ûnder 40 jier âld mei hjoeddeistich saaklik súkses. Ynspirearre troch de arsjitektuer fan in minsklike figuer, fertsjintwurdiget de posysje fan 'e lofterhân ien's tankberens. It omfettet ek wite kristallen dy't suverens, elegânsje en moderniteit oanjaan. It algemiene ûntwerp fan 'e trofee is strak en ferfine dy't liket op ien's prestisjeuze identiteit yn har gebiet fan ekspertize.

The Recognition

About the A' Design Award yn Izer

G Frothy Top 40 Ferpakking Ûntwerp is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan G Frothy Top 40 Ferpakking Ûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. G Frothy Top 40 Ferpakking Ûntwerp wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most trophies presented in Malaysia are usually similar. Hence redesigning the trophy is crucial to create an impeccable award. This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders who are under 40 years old with contemporary business success. The design of the trophy incorporates the use of angels to depict the traits of a successful person.
Dimensions & Packaging: Trophy : Ｗ13.5cm x H14cm
Cover Box :H44cm x W18cm
Inside Box : H43cm x W17cm
Tags: Trophy, Luxury, Premium, Packaging Design, Art, Box, Collection, Award, Media
Production Technology: The overall design of the trophy has to be high-quality and iconic. First, there is a box for the trophy. Kraft paper is used as both the cover and inner protection for the box. Next comes the second layer of the inner part of the box which is made with thick and hard cardboard. The cardboard is black in colour with a rough texture which exudes an elegant feeling. As for printing, only a stamping of the silver logo is needed. The making of the trophy involves the welding of pure alloy with an electroplated surface. From opening the first layer of the box to the unveiling of the trophy, one definitely will have an unforgettable unboxing experience.
Design Challenge: For both designs of the packaging and trophy, the main challenge is to create a unique design, which symbolises one’s glory of success. Only premium materials are used for the box packaging whereas the pure alloy for the trophy is imported from China as it is not readily available in Malaysia.
Research: Much effort and consideration have been put into the research for both designs of the packaging and the trophy itself. The overall design narrative is to advocate the success of esteemed leaders and their professional contributions to society. Hence, a memorable and impeccable award design is created to reflect one’s prestigious identity.
Inspiration: This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders who are under 40 years old with contemporary business success. The trophy has a bold design with the use of angels. The wings on the trophy denote one’s leadership capability whereas the right-hand posture represents one’s gratitude. In other words, it depicts the traits of a successful person. The silver colour adds a touch of sophistication which makes it one of a kind.
Project Duration: The project started in 13 March 2022 in Malaysia Kuala Lumpur.
Operation Flow: There are a variety of awards in Malaysia. However, the trophies or medals presented in these awards are usually similar and ordinary-looking, not leaving much impact. Hence redesigning the trophy is crucial to create a memorable and impeccable award.
This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders who are under 40 years old with contemporary business success. This award recognises one’s accomplishments in society. Thus the design theme of the trophy is bold and glorious by incorporating the use of angels. The wings on the trophy denote one’s capability to lead and chart the course whereas the right-hand posture represents one’s gratitude. In other words, it depicts the traits of a successful person. The silver colour is chosen as it provides a sleek and unique appeal. My design adds a touch of sophistication which makes it one of a kind.
Image Credits: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.