Bamboo Craft Festival Arsjitektoanyske Narrative Yllustraasje by Wing Sze Wincy Kung is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.
SulverGrafysk· 2023
Bamboo Craft Festival Arsjitektoanyske Narrative Yllustraasje
Client: Wing Sze Kung
A' Design Award yn Sulver Winner in Grafysk Category
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- Verified Award Winner
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The Design
About Bamboo Craft Festival Arsjitektoanyske Narrative Yllustraasje
As antwurd op 'e yngripende urbanisaasje fan Hong Kong en it gefolch ferlies fan har kulturele ferskaat, is A Bamboo Craft Festival ûntworpen mei grutte ferhege tydlike bamboeplatfoarms en struktueren, it kreëarjen fan in stedske romtlike fiering om de pleatslike kultueren, tradysjes fan it strjitlibben te behâlden en te revitalisearjen, en fakmanskip. It festival fynt jierliks plak en hat as doel it publyk te belûken om lokale strjitkultueren en fakmanskip te belibjen en te ferkennen troch workshops en optredens, dy't de geast fan Hong Kong ferbyldzje.
The Recognition
About the A' Design Award yn Sulver
Bamboo Craft Festival Arsjitektoanyske Narrative Yllustraasje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Bamboo Craft Festival Arsjitektoanyske Narrative Yllustraasje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Bamboo Craft Festival Arsjitektoanyske Narrative Yllustraasje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
- Dimensions & Packaging
- Dimension of the illustration poster:
594mm x 841mm x 7 pieces
1000mm x 430mm x 2 pieces
Dimension of the storybook:
210mm x 210mm x 7 books - Tags
- illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
- Production Technology
- printed materials: printed illustration, storybook
- Design Challenge
- The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
- Research
- More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
- Inspiration
- Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
- Project Duration
- The project started at Jan 2022 and finished at June 2022 in Hong Kong
- Operation Flow
- The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo.
Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively. - Image Credits
- Wing Sze Wincy Kung
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