Westlake Impression Merkidentiteitsûntwerp troch Chao Yang

Westlake Impression Merkidentiteitsûntwerp troch Chao Yang is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2023

Westlake Impression Merkidentiteitsûntwerp

troch Chao Yang

Klant: Zhejiang University of Finance & Economics

A' Design Award yn Izer Winner yn de kategory Grafysk

10,154

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #150340

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Westlake Impression Merkidentiteitsûntwerp

Westlake Impression is in merkidentiteitsûntwerp dat makke is foar in útfierend keunstenersselskip yn Hangzhou, Sina. De foarstelling wurdt opfierd op in fjouwerkant poadium dat likernôch tsien sintimeter ûnder it wetteroerflak fan it Westmar leit, mei it mar sels as eftergrûn. De identiteit folget in desintralisearre metoade. Der is gjin logo pleatst yn it sintrum fan de fisuele werkenning. Ynstee dêrfan foarmet in systeem fan grafyske groepen mienskiplik de identiteit. It fjouwerkante poadium en in finster foar stedske kulturele promoasje binne de wichtichste fisuele konsepten. It doel is om de merkherkenning te fersterkjen.

De Erkenning

Oer de A' Design Award yn Izer

Westlake Impression Merkidentiteitsûntwerp is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Westlake Impression Merkidentiteitsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Westlake Impression Merkidentiteitsûntwerp wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
Ofmjittingen & Ferpakking: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
Labels: Brand, Poster, Logo, West Lake, Traditional Culture
Produksjetechnology: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
Untwerpútdaging: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
Undersyk: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
Ynspiraasje: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
Projektdoer: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
Operaasjestreamferrin: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.