Sparrow Branding Bedriuwsidentiteit by Hiroshi Kurisaki

Sparrow Branding Bedriuwsidentiteit by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2023

Sparrow Branding Bedriuwsidentiteit

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award yn Brûns Winner in Grafysk Category

10,736

Verified Award Winner

Verify Award Status for #150366

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparrow Branding Bedriuwsidentiteit

Sparrow Branding is in bedriuwsidentiteit makke foar in advertinsjeproduksjebedriuw fêstige yn Tokio, oprjochte yn 2020. De identiteit omfiemet it logo, de wichtichste fisuele eleminten en it briefpapier. In mosk, de oarsprong fan de bedriuwsnamme, wurdt toand mei in denneboom as symboalboom. It konsept komt fan in ferhaal wêryn't in denneboom in mosk beskermet tsjin alle kwea. Yn stee fan komputergrafyk te brûken, waarden echte dennetakken, opsteld troch in blomskikkeunstner, en in realistysk mosk-model fotografearre. De fisuele toan is sterk en serieus, ynstee fan leaf.

The Recognition

About the A' Design Award yn Brûns

Sparrow Branding Bedriuwsidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Sparrow Branding Bedriuwsidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Sparrow Branding Bedriuwsidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.