Not Always Fun Print Ad by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Sulver in Sosjaal Ûntwerp Competition Category.

SulverSosjaal· 2023

Not Always Fun Print Ad

by Squared

Client: Squared

A' Design Award yn Sulver Winner in Sosjaal Category

1,258,429

Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Print Ad

De advertinsjekampanje hat as doel om bewustwêzen te ferheegjen oer it syndroom fan Harlequin. Dit is in syndroom dy't it autonome senuwstelsel beynfloedet en is ferbûn mei it ûntbrekken fan swit en spoelen fan 'e hûd oan' e iene kant fan it gesicht. It buro ûntwikkele wichtige fisuele yllustraasjes dy't basearre binne op 'e njonkenstelling fan' e ferskate foarstellings fan harlequin mei as doel om ljocht te werpen op 'e disparity tusken de komyske fertsjintwurdiging fan it karakter en de realiteit fan libjen mei Harlequin syndroom, mei de klam op' e needsaak foar grutter begryp en bewustwêzen fan de betingst.

The Recognition

About the A' Design Award yn Sulver

Not Always Fun Print Ad is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Not Always Fun Print Ad wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Not Always Fun Print Ad is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared