Inspiration Season Poster troch Chunyang Wang and Qianqian Yao

Inspiration Season Poster troch Chunyang Wang and Qianqian Yao is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2023

Inspiration Season Poster

troch Chunyang Wang and Qianqian Yao

Klant: Hangzhou Loft49

A' Design Award yn Brûns Winner yn de kategory Grafysk

11,033

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #150999

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Inspiration Season Poster

Ynspiraasjeseizoen is it wichtichste fisuele ûntwerp foar in ûntwerpforum hâlden yn in stedlik kreatyf park yn Hangzhou. It park waard omboud fan in eardere gemyske fezelfabryk, en blau wolgaren waard keazen om it ferline en it hjoed fan de gebouwen mei elkoar te ferbinen. De statyske poster mjit 841 by 594 millimeter, wylst de bewegingsposter tsien sekonden duorret yn steande formaat. Echt ophingjend wol waard filme yn 4K mei in kamera en glydrails, en dêrnei bewurke, kleurkorrizjearre en gearstald. It skodzjen fan it garen drukt it stuit fan ynspiraasje út.

De Erkenning

Oer de A' Design Award yn Brûns

Inspiration Season Poster is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Inspiration Season Poster wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Inspiration Season Poster foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
Ofmjittingen & Ferpakking: Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
Labels: Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
Produksjetechnology: 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
Untwerpútdaging: The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
Undersyk: Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
Ynspiraasje: Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
Projektdoer: Created in Hangzhou China in August 2022
Operaasjestreamferrin: The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
Teamleden: Chunyang Wang
Qianqian Yao