Geneo Showroomûntwerp troch Belina Zhang

Geneo Showroomûntwerp troch Belina Zhang is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Ynterieurromte en Útstallingûntwerp.

BrûnsYnterieur· 2023

Geneo Showroomûntwerp

troch Belina Zhang

Klant: Shanghai Brander Brand Design., Ltd

A' Design Award yn Brûns Winner yn de kategory Ynterieur

14,783

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #151218

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Geneo Showroomûntwerp

Geneo is in showroom ûntwurpen foar in hûdfersoargingsmerk dat technology kombinearret mei natuerlike yngrediïnten. De 280 kante meter grutte romte brûkt wetter, planten en soerstof as haadtema's. It yngongsgebiet hat in streamend wetterljochtelemint, in bubbelmuorre, in portretmuorre en in 5D-bioskoop. De bubbelmuorre kin draaid wurde, en it ljocht lit dan ferskillende planten deryn sjen. Yn it fideogebiet feroarje it plafondljocht en it geursysteem mei de ynhâld fan de film. Skynbeton en terrazzo jouwe in natuerlike en primitive útstrieling, wylst alle muorrehoeken mei de hân ôfrûne en poetst binne.

De Erkenning

Oer de A' Design Award yn Brûns

Geneo Showroomûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Geneo Showroomûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Geneo Showroomûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Ofmjittingen & Ferpakking: Showroom covering 280m²
Labels: beauty, tech, nature, interior, branding
Produksjetechnology: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Untwerpútdaging: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Undersyk: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Ynspiraasje: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Projektdoer: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Operaasjestreamferrin: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.