Recall Of The Universe Ûnderdompelingstentoanstelling by Tammy Ho - Shanghai KNN

Recall Of The Universe Ûnderdompelingstentoanstelling by Tammy Ho - Shanghai KNN is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Goud in Evenemint en Barren Ûntwerp Competition Category.

GoudEvenemint· 2024

Recall Of The Universe Ûnderdompelingstentoanstelling

by Tammy Ho - Shanghai KNN

Client: Shanghai KNN Cultural Media Co., Ltd

A' Design Award yn Goud Winner in Evenemint Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Recall Of The Universe Ûnderdompelingstentoanstelling

De ûnderdompelende tentoanstelling fan 'e universum rûmte, oanfrege troch de kliïnt Bilibili, waard makke yn it ferneamde grutte winkelsintrum, Xi'an Gpark. In omkearde heech-hongjende kristalstêd werkaatsing waard toand troch ûnregelmjittige LED-skermen, dy't in eachfallende rûmte-fersneller makken. It oarspronklike Water Curtain Square is ferwurke ta in gigantyske rûmtelift. Der wienen ek geweldige Planetêre Poarte en Sivilisaasjepoarte. In mobyl navigaasjesysteem, ynteraktive projeksje, keunstmjittige yntelliginsje, AR, neonljocht, ensfh., waarden brûkt om in ûnderdompelende ûnderfining foar besikers te kreëarjen.

The Recognition

About the A' Design Award yn Goud

Recall Of The Universe Ûnderdompelingstentoanstelling is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Recall Of The Universe Ûnderdompelingstentoanstelling wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Recall Of The Universe Ûnderdompelingstentoanstelling makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate.
A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors.
This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver.
Tags: Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
Design Challenge: 1. Design cool and stunning scenes within the limited established shopping mall space
2. Provide exhibitors with a strong sense of participation and experience
3. Design of multiple storylines and multiple endings
4. Try to use high-tech means as much as possible to increase the sense of technology and future
5. With limited budget and very little time
Research: The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country.
The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes.
In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination.
Inspiration: The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
Project Duration: The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
Operation Flow: Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
Team Members: Tammy Ho
Lumos Miao
Image Credits: Shanghai KNN Cultural Media Co., Ltd