Trip of Tea Yllustraasje troch Yao Wu is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2024

Trip of Tea Yllustraasje

troch Yao Wu

Klant: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award yn Sulver Winner yn de kategory Grafysk

107,915

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #151736

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Trip of Tea Yllustraasje

Trip of Tea is in pear yllustraasjes makke foar in Sineesk teebedriuw. De twa wurken binne ynspirearre troch twa histoaryske teeferfierrûtes, de Teawei fan Tsientûzen Milen en de Maritime Sidewei. In hynder, ûntliend oan it logo fan de klant, ferskynt as boadskipper lâns eltse rûte. De foarm fan elts hynder en it patroan op syn seal feroarje om de skaaimerken fan de bestimmingsstêd of -regio wer te jaan. Teedrinkersênes út ferskillende lannen binne opnommen. De yllustraasjes binne mei de hân tekene op in tablet en ûntfâlde as in tegele rôle dy't geskikt is foar posters, ansichtkaarten en oare tapassingen.

De Erkenning

Oer de A' Design Award yn Sulver

Trip of Tea Yllustraasje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Trip of Tea Yllustraasje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Trip of Tea Yllustraasje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
Ofmjittingen & Ferpakking: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
Labels: illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
Produksjetechnology: The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
Untwerpútdaging: The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
Undersyk: Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
Ynspiraasje: The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
Projektdoer: The project started in Beijing in August 2022 and was completed in Beijing in December 2022
Teamleden: Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao