Remaking Art Merkidentiteit troch Meng Shenhui

Remaking Art Merkidentiteit troch Meng Shenhui is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2024

Remaking Art Merkidentiteit

troch Meng Shenhui

Klant: Shenzhen Chengmei Culture Communication Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Grafysk

147,007

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #152015

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Remaking Art Merkidentiteit

Remaking Art is in merkidentiteit dy't makke is foar in bedriuw yn kultuerkommunikaasje. It logo ferbynt de begjinletters R en A ta in symmetrysk teken, keppele troch linen dy't tinke litte oan in wjerspegeling yn it wetter. In horizontale line docht tinken oan in weegskaal en is oernommen út it eardere logo om earlikens en yntegriteit út te drukken. It fisuele systeem brûkt linen om printe materialen, ferpakkingen en ynterieurpresintaasjes yn te dielen, sadat deselde útstrieling behâlden bliuwt oer ferskillende formaten en materialen hinne. It ûntwerp bringt symmetry, yntegraasje en fernijing oer.

De Erkenning

Oer de A' Design Award yn Sulver

Remaking Art Merkidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Remaking Art Merkidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Remaking Art Merkidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Ofmjittingen & Ferpakking: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Labels: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Produksjetechnology: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Untwerpútdaging: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Undersyk: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Ynspiraasje: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Projektdoer: The project started in January 2022 and was completed in Shenzhen in May 2022
Operaasjestreamferrin: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Ofbyldingskrediten: Copyright：CM Design