Taishun City Merkidentiteit troch Zhejiang Gongshang University

Taishun City Merkidentiteit troch Zhejiang Gongshang University is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2025

Taishun City Merkidentiteit

troch Zhejiang Gongshang University

Klant: Taishun County People's Government

A' Design Award yn Brûns Winner yn de kategory Grafysk

14,578

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #152814

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Taishun City Merkidentiteit

Taishun City is in merkidentiteit ûntworpen foar in stêd. It logo is opboud út linen dy't de stêdsnamme foarmje, wêrtroch't in modern en minimalistysk teken ûntstiet. De wite romte binnen it logo wurdt behannele as in iepen mêd wêr't ferskillende stedske fisuele symboalen toand kinne wurde. It teken kin oanpast wurde troch feroarings yn line en foarm, sadat de werkenberens sterk bliuwt oer in protte tapassingen. Fektorformaten meitsje it mooglik dat it logo skaald wurdt ta elke grutte, fan fisitekaartsjes oant bûtenreklame. Printe merkmateriaal makket gebrûk fan weromwinbere en bioôfbrekbere materialen.

De Erkenning

Oer de A' Design Award yn Brûns

Taishun City Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Taishun City Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Taishun City Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Ofmjittingen & Ferpakking: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Labels: Culture, innovation, sustainability, inclusiveness,City Brand
Produksjetechnology: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Untwerpútdaging: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Undersyk: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Ynspiraasje: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Projektdoer: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Operaasjestreamferrin: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Teamleden: Designer: Kan Zhao
Ofbyldingskrediten: Designer: Zhao Kan