Ecohiny Branding by Cansu Dagbagli Ferreira

Ecohiny Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

SulverGrafysk· 2024

Ecohiny Branding

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award yn Sulver Winner in Grafysk Category

104,097

Verified Award Winner

Verify Award Status for #152882

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecohiny Branding

Kin in toalettpapier-merk cool en leuk wêze? EcoHiny is 100% biologysk bamboe, FSC-sertifisearre en sa miljeufreonlik as mooglik. It merksymboal is in pjersik, de kleuren en lettertype-karren wjerspegele it ludike, natuerlike en sêfte karakter fan it produkt. It doel wie om it merk te ûnderskieden fan oaren op 'e merk troch in unyk kleurenpalet te brûken. De djippe blaugrien tint, kombinearre mei pjersik, jout in speelse persoanlikheid en dracht ek in gefoel fan miljeufreonlikens en duorsumens út. Dizze ûntwerpkarren kommunisearje daliks mei de doelgroep en meitsje in bân tusken it merk en de klant.

The Recognition

About the A' Design Award yn Sulver

Ecohiny Branding is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Ecohiny Branding wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Ecohiny Branding is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.