Jingting Mountain Scenic Area Merkidentiteit troch Zhejiang Gongshang University

Jingting Mountain Scenic Area Merkidentiteit troch Zhejiang Gongshang University is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2024

Jingting Mountain Scenic Area Merkidentiteit

troch Zhejiang Gongshang University

Klant: Anhui · Jingting Mountain Scenic Area

A' Design Award yn Brûns Winner yn de kategory Grafysk

16,138

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #152983

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Jingting Mountain Scenic Area Merkidentiteit

Boektekst: Jingting Mountain Scenic Area is in merkidentiteit dy't makke is foar in wichtich toeristysk gebiet en nasjonaal boskpark yn de provinsje Anhui, Sina. De identiteit is basearre op it idee fan kulturele ûntdekking troch skilderkeunst, sadat in besite oanfielt as it rinnen troch in rôlskildering. Berchútsichten, paviljoenfoarmen, rêstige wolken, wylde kraanfûgels en de pleatslike wite jenever en grienetee binne ferwurke yn de grafyske taal. Seis stipende grafiken drage it haadteken en kinne yn ferskate omjouwings tapast wurde. It ûntwerp ferfangt in earder byld mei beheind berik en past by digitale media.

De Erkenning

Oer de A' Design Award yn Brûns

Jingting Mountain Scenic Area Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Jingting Mountain Scenic Area Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Jingting Mountain Scenic Area Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Ofmjittingen & Ferpakking: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Labels: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Produksjetechnology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Undersyk: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Ynspiraasje: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Projektdoer: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Teamleden: Designer: Kan Zhao