CZBank Youth Speech Contest Fisuele Identiteit foar Evenemint by Zhejiang Gongshang University

CZBank Youth Speech Contest Fisuele Identiteit foar Evenemint by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2024

CZBank Youth Speech Contest Fisuele Identiteit foar Evenemint

by Zhejiang Gongshang University

Client: CZBank

A' Design Award yn Brûns Winner in Grafysk Category

13,741

Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Fisuele Identiteit foar Evenemint

CZBank Jeugd Sprekwedstriid is de haadfisuele identiteit dy't makke is foar in jierlikse sprekwedstriid organisearre troch CZBank foar jonge dielnimmers. It tema fan de wedstriid is it trochjaan fan kultuer as woartels en it kreëarjen fan in bettere takomst. It ûntwerp kombinearret in sprekmikrofoan mei beamwoartels yn in trijediminsjonale linefoarm. Trochinoar wuvene foarmen en trochsichtige materialen drukke de trochjefte fan kultureel erfgoed út. It fisuele elemint is útwreide nei evenemintposters, de sprekloksaasje en bûtenpromoasje, sadat it geskikt is foar media, livestreaming en gebrûk op lokaasje.

The Recognition

About the A' Design Award yn Brûns

CZBank Youth Speech Contest Fisuele Identiteit foar Evenemint is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan CZBank Youth Speech Contest Fisuele Identiteit foar Evenemint wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. CZBank Youth Speech Contest Fisuele Identiteit foar Evenemint foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao