CDU Hamburg Merkidentiteit troch Politikwerft Designagentur

CDU Hamburg Merkidentiteit troch Politikwerft Designagentur is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2024

CDU Hamburg Merkidentiteit

troch Politikwerft Designagentur

Klant: CDU Hamburg

A' Design Award yn Izer Winner yn de kategory Grafysk

15,013

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #153650

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer CDU Hamburg Merkidentiteit

CDU Hamburch is in merkidentiteit dy't ûntwikkele is foar in regionale politike partij yn Hamburch, Dútslân. De identiteit is basearre op in modulêre struktuer dy't in unifoarme fisuele taal stipet oer print- en digitale media hinne. It wurd- en byldmerk ferbynt de letters CDU mei it Hamburchse symboal, in kastiel mei trije tuorren en twa stjerren, op in donkerblau sirkelfoarmich dragersflak. It byldmerk wurdt ek op himsels brûkt, en it dragersflak kin folle wurde mei ôfbyldings en kleuren. Foar alle organisatoaryske ienheden binne responsive websites makke.

De Erkenning

Oer de A' Design Award yn Izer

CDU Hamburg Merkidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan CDU Hamburg Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. CDU Hamburg Merkidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Ofmjittingen & Ferpakking: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Labels: Graphics, Illustration, Visual Communication Design, Brand Design
Produksjetechnology: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Untwerpútdaging: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Undersyk: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Ynspiraasje: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Projektdoer: The project started in April 2022 in Hamburg and finished June 2023.
Operaasjestreamferrin: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.