Aurora of Arthur Automatysk Polshorloazje by Raymond Jones

Aurora of Arthur Automatysk Polshorloazje by Raymond Jones is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Brûns in Horloazje Ûntwerp Competition Category.

BrûnsHorloazje· 2024

Aurora of Arthur Automatysk Polshorloazje

by Raymond Jones

Client: Valimor

A' Design Award yn Brûns Winner in Horloazje Category

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Colors

The Design

About Aurora of Arthur Automatysk Polshorloazje

Aurora of Arthur is in automatysk polshorloazje ynspirearre troch de leginde fan Kening Arthur. De wizerplaat is makke fan natuerlik pearlemoer, wêrtroch elk stik in unyk patroan sjen lit mei in subtyl reek-effekt. De kast is makke fan 316L stiel en foarme om oan drakeskylferpantser te tinken, wylst de opwynkroan de foarm hat fan in kroan. Swurdfoarmige wizers en meardfoarmige oerenmarkearrings binne behannele mei ljochtjaand materiaal foar sichtberheid by tsjuster ljocht. In iepen-hert-finster jout sicht op it oerwurk, en de rotor draacht in útsnien motyf mei twa draken. De bân kin troch de drager wiksele wurde.

The Recognition

About the A' Design Award yn Brûns

Aurora of Arthur Automatysk Polshorloazje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Aurora of Arthur Automatysk Polshorloazje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Aurora of Arthur Automatysk Polshorloazje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design takes inspiration from symbolic elements seen in ancient swords and armour, echoed in every part of the watch, each crafted individually for a harmonious yet distinctive look. The use of unique patterns in each slice of natural mother-of-pearl infuses a personal story into every piece. The interchangeable band system empowers wearers to align their timepiece with their style, adding a bespoke touch to their ensemble.
Dimensions & Packaging: Case size: 40 x 47 mm. Case thickness: 13 mm. Strap size: 22 mm. Ceramic Insert. Domed Sapphire crystal with 3 AR Coating. Japan Made automatic movement made by Miyota. Triple-Layer Dial Structure. Diamond-Cut Hands.
Tags: King Arthur, Arthurian Legend, VALIMOR, Automatic Watch, Medieval Elegance, Knightly Craftsmanship, Legend Revived Timekeeping, King Arthur's Watch, Royal Elegance, Noble Timepiece
Production Technology: Made from durable 316L steel, the case vividly displays dragon scales through precise techniques. The rotor features a 3D dual-dragon carving, creating a focal point. Expert spray control on the natural shell dial achieves a subtle fume effect. Enhanced with Swiss Super-Luminova, the watch ensures visibility in dim environments, It offers 100-meter water resistance, promising reliability in various settings.
Design Challenge: The foremost challenge was embedding the grandeur of Arthurian legends into a watch, maintaining a delicate balance between mythical inspiration and modern design principles. The intricacy of realizing a case with dragon scale motifs and harmoniously integrating various elements, from the triple-layer dial to the gemstone elements, posed significant production challenges. Overcoming these hurdles, we managed to marry artistic aspiration with technical possibility, realizing a design that is both visually arresting and functionally superior, promising an immersive user experience rooted in legendary narratives.
Research: Drawing from Raymond Jones's deep admiration for medieval art and narratives, the design emerges from extensive research into the rich tapestry of medieval history. This exploration delved into various mediums including artifacts, architecture, and literature, as well as visual and experiential sources like films and exhibitions. The result is a wholly original and fascinating timepiece, echoing the intricacies of a bygone era.
Inspiration: In each of us navigating distinct challenges and adversities; the Aurora of Arthur is stand as a symbol of courage for its wearers. This design draws from the legend of King Arthur, employing his iconic red, and featuring a fume dial created from the unique patterns of natural mother-of-pearl, portraying the ever-changing scenarios every individual faces. Accompanied by multifaceted hour markers, sword-shaped hands, a crown-shaped watch crown, and a case evoking dragon scale armour, etc, the details converge to embody bravery and resilience. The open-heart movement within showcases the daring to forge ahead.
Project Duration: The project commenced in 2019 with the initiation of the design and prototype development. Following a meticulous and dedicated process spanning several years, it reached its fruition in August 2023 in Hong Kong, marking the completion of a journey from conception to realisation, adhering to the highest standards of craftsmanship and design innovation.
Operation Flow: Engaging with the Aurora of Arthur watch is like stepping into a tale from Arthurian legend, starting with its storybook packaging through to the careful details of the watch itself. The design balances comfort and universal appeal, crafted to suit a wide array of wrist sizes. Despite the intricate detailing, the time display remains clear and straightforward. Furthermore, its adaptable style pairs well with both casual and formal wear, making it a fitting accessory for any ensemble.
Patents: Patented. EUIPO Design Patent No. 008778161-0001. European Union.

Trademark VALIMOR. UK Trademark No. UK00917869355. United Kingdom.

Trademark VALIMOR. EUIPO Trademark No. 017869355. European Union.

Copyrights belong to Raymond Jones
Team Members: Raymond Jones
Image Credits: Raymond Jones