Hand over Hand Merkidentiteit troch Yiwen Zhang

Hand over Hand Merkidentiteit troch Yiwen Zhang is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2024

Hand over Hand Merkidentiteit

troch Yiwen Zhang

Klant: Hand over Hand

A' Design Award yn Brûns Winner yn de kategory Grafysk

4,584

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #154975

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Hand over Hand Merkidentiteit

Hân oer Hân is in merkidentiteit makke foar in oanbieder fan spesjaal ûnderwiisdiensten. De identiteit hâldt de mei de hân tekene hân- en boekelemminten fan it eardere logo oan, om kontinuïteit en persoanlikheid te behâlden. Analogue, in modern lettertype mei sêfte rûningen en heech-kontrast letterfoarmen, stipet in freonlike en tagonklike toan. Sirkelfoarmige en fjouwerkante geometryske sniden foarmje in balansearre komposysje dy't regionale en demografyske ferskaat wjerspegelet. It systeem wurdt tapast op sosjale media, webpagina's, eBooks, bûtenreklame, tydskriften, ferpakking en fisitekaartsjes.

De Erkenning

Oer de A' Design Award yn Brûns

Hand over Hand Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Hand over Hand Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Hand over Hand Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Ofmjittingen & Ferpakking: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Labels: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Produksjetechnology: Adobe Creative Suite, Figma as the main development tool for this project.
Untwerpútdaging: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Undersyk: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Ynspiraasje: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Projektdoer: The project started in July 2023 and finished in Sep 2023, in New York.
Operaasjestreamferrin: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Teamleden: Yiwen Zhang - Creative Director, Brand Designer, Content Creator