Extreme of Emptiness 3d Iepenbiere Keunst by Haiyu Zheng

Extreme of Emptiness 3d Iepenbiere Keunst by Haiyu Zheng is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Izer in Kompjûtergrafyk, 3D-modellearring, Teksturearring en Rendering Ûntwerp Competition Category.

IzerKompjûtergrafyk· 2024

Extreme of Emptiness 3d Iepenbiere Keunst

by Haiyu Zheng

A' Design Award yn Izer Winner in Kompjûtergrafyk Category

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The Design

About Extreme of Emptiness 3d Iepenbiere Keunst

Extreme of Emptiness is in iepenbier keunstwerk dat sjoggers ûnderdompelet yn de skientme fan maitiid en simmer, mei as doel te ferdjipjen yn de mannichfâldigens oan prachtige skepsels dy't yn 'e natuer te finen binne. Dit stik tsjinnet as in krêftige ferbyning dy't de ôfstân tusken minsken en natuer oerbrêget troch de grinzen keunstich te ferfeagjen. Troch poëtysk te wenjen yn dizze firtuele wrâld fan natuer, ûnderfine jo de waarmte fan sinneljocht, hearre jo it sêfte rûzjen fan 'ewyn, observearje jo de subtile ferskowingen yn 'e natuer mei elke sykheljen, en sa wurdt úteinlik in djipgeand gefoel fan autentike unrealiteit opropt.

The Recognition

About the A' Design Award yn Izer

Extreme of Emptiness 3d Iepenbiere Keunst is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Extreme of Emptiness 3d Iepenbiere Keunst wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Extreme of Emptiness 3d Iepenbiere Keunst wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Extreme of Emptiness" is a public art piece. The scene is set in spring and summer, in order to explore a wide variety of marvelous creatures in nature and use them as a strong carrier to connect humans and nature, hoping to blur the boundaries between us and nature in a poetic way. Poetically inhabiting the virtual nature, feeling the temperature of the sunlight, feeling the sound of the breeze, feeling the subtle changes of nature in a moment of breathing, feeling a "real sense of unreality".
Dimensions & Packaging: The project is displayed on an LED billboard with a resolution of 8K and a size of 888 square meters. This piece is mainly produced by Cinema 4D and Octane Render, also uses Houdini for the FX effects.
Tags: Naked-eye 3D billboard, CG, digital art, public art, visual art, 3D Anamorphic, motion design, digital nature
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: Starting from the natural world we live in, the work explores how to connect the "non-human" creatures of nature with the city. The work chooses the sea slug as the main character of the story, not only its unique posture when traveling allows for more dynamic forms to be explored, but also in a public space with a diverse crowd, a cute and curious "sea rabbit" can easily attract people's attention and goodwill. In addition, the sea slug and its surroundings are boldly colored to amplify the difference between the imaginary world and the real world.
Research: This work explores how to achieve the effect of art healing through digital art. Art healing is more of an emotional expression, how to rely on the creator's own perception of the surrounding world, through the expression of digital art to help the audience psychological, emotional and physical relaxation, relieve stress, and give emotional value to society.
Inspiration: The ecosystems in nature are complex and fascinating, life expresses itself in a mysterious way, and the vastness of the unknown makes me fantasize about the choices that creatures go through in the process of evolution. I want to illustrate it through digital visual art and create a real sense of unreality to bring the audience a moment of tranquility outside the world. I hope more people will pay attention to the "wonderland" that is about to be lost before we have a chance to understand it.
Project Duration: July 1st, 2023 - Sept. 26th, 2023, Chengdu,China
Operation Flow: The virtual world breaks through the limitations of traditional exhibition space and interacts directly with the audience on the bustling shopping street in Chengdu, China. Utilizing the clever visual difference without the use of any professional equipment to achieve the shocking effect of naked eye 3D, to bring the audience a new visual experience!