RE MAX Daelim Brosjurepakket troch Sang Ryu

RE MAX Daelim Brosjurepakket troch Sang Ryu is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Print en Publisearre Media Ûntwerp.

BrûnsPrint· 2024

RE MAX Daelim Brosjurepakket

troch Sang Ryu

Klant: RE/MAX Daelim

A' Design Award yn Brûns Winner yn de kategory Print

57,757

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #155961

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer RE MAX Daelim Brosjurepakket

It brosjurepakket is ûntworpen foar RE MAX Daelim, in nije franchisenemmer fan it ynternasjonale fêstgoedfranchise, Real Estate Maximums (RE MAX), yn Súd-Korea. It omfettet twatalige edysjes yn it Koreaansk en Ingelsk en in map foar it befoarderjen fan de ferkeapaktiviteiten fan de makelaars oan potinsjele kliïnten. Ynspirearre troch gearwurking mei de makelaars, beheare de ûntwerper de merkkommúnikaasje foar de franchiseprodukten om harren tsjinsten en prestaasjes te merkje. De brosjure befettet ynformative ynhâld, wylst de map ferkeapdokumintaasje opnimt om kliïntkonsultaasje te fasilitearjen.

De Erkenning

Oer de A' Design Award yn Brûns

RE MAX Daelim Brosjurepakket is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan RE MAX Daelim Brosjurepakket wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. RE MAX Daelim Brosjurepakket foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Ofmjittingen & Ferpakking: 210 x 297 mm
Labels: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Produksjetechnology: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Untwerpútdaging: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Undersyk: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Ynspiraasje: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Projektdoer: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Operaasjestreamferrin: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.