La Gambeta Bedriuwsidentiteit troch Chen Zilong, Yang Chao and Teng Juan is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.
BrûnsGrafysk· 2024
La Gambeta Bedriuwsidentiteit
troch Chen Zilong, Yang Chao and Teng Juan
Klant: Hengdian College of Film & Television
A' Design Award yn Brûns Winner yn de kategory Grafysk
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #157639It Untwerp
Oer La Gambeta Bedriuwsidentiteit
Book Text: La Gambeta is in bedriuwsidentiteit foar in designerwinkel yn Yiwu, Sina, dy't damesaksessoires, parfum en oare deistige guod ferkeapet. It logo ferbynt de letters L en G mei de foarm fan in tradisjonele Sineeske knoop, in sirkelfoarmige struktuer en edelstiensfoarmen. De fisuele taal is ûntliend oan de Sineeske blom- en fûgelskilderkeunst, opnij bewurke mei help fan keunstmjittige yntelliginsjegereedskippen. De identiteit wurdt trochlutsen nei de produktferpakking, wêrby't elke geur ûntlutsen is út de plant dy't op de ferpakking te sjen is, lykas perzik-, aprikoas- of parreblossem.
De Erkenning
Oer de A' Design Award yn Brûns
La Gambeta Bedriuwsidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan La Gambeta Bedriuwsidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. La Gambeta Bedriuwsidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- The inspiration for the design comes from Chinese flower and bird paintings, with the diversity of flowers, birds, and plants, just like the unique charm of women. Integrate the style of Eastern painting with modern internationalism. As the only high-end designer brand store in Yiwu, China, we are not only committed to showcasing the brilliance of women, but also to strengthening the symbiotic relationship between seduction and nature.
- Ofmjittingen & Ferpakking
- The general dimensions of the product are 120mm in length, 100mm in width, and 50mm in height. Some products are subject to private customization.
- Labels
- Women's products, cultural and creative, aromatherapy, accessories, daily necessities, elegant, brilliant, confident, environmentally friendly.
- Produksjetechnology
- The fragrance of the product is extracted from the corresponding plants according to the theme of the packaging. More natural and pollution-free.
- Untwerpútdaging
- The designer began a long research, looking for mysterious elements that can awaken women. They dug out from Chinese flower-and-bird paintings and carried out scientific plant extractions of peach blossoms, apricot blossoms, pear blossoms and other plants to create a diversified experience from sight to smell. In order to satisfy To meet the needs of more people, products can be customized so that every consumer has his or her own unique value and charm.
- Undersyk
- This is an Oriental women's product with the theme of Chinese flowers and birds. The designer conducted research and development for the company from brand design to product packaging. The Chinese flowers, birds and flowers are used to reflect the fusion of nature and beauty of Oriental women. The brand value is more about conveying nature. The concept of ecology and female care is a declaration of personality and a reflection of life attitude.
- Ynspiraasje
- This is a designer shop focusing on women's accessories, perfume and other daily necessities. The logo is based on the letters "g" and "L", combined with traditional elements of Chinese knots, symbolizing auspiciousness and happiness, hoping to bring joy and good wishes to customers. At the same time, the design also integrates the characteristics of circular structure and gemstones, showcasing a simple and noble beauty. They use the natural power of these elements to inject unique life and soul into every product, allowing every woman to feel dedication and ingenuity.
- Projektdoer
- The project starts in March 2023 in Yiwu, China and will be completed in December 2023.
- Operaasjestreamferrin
- The logo was produced through professional design software. The core of the logo concept is to convey the connection between the letters L and G. The designer created a secondary creation of traditional flower and bird elements based on artificial intelligence generation, and finally reached a satisfactory level.
- Teamleden
- Designer: Chen Zilong
Designer: Yang Chao
Designer: Teng Juan - Ofbyldingskrediten
- Image #1: Chen Zilong
Image #2: Chen Zilong
Image #3: Yang Chao
Image #4: Yang Chao
Image #5: Teng Juan
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