Sabbioni Branding Promoasjonele Branding by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Goud in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.
GoudGrafysk· 2024
Sabbioni Branding Promoasjonele Branding
by Paul Robb
Client: Grafiche Sabbioni
A' Design Award yn Goud Winner in Grafysk Category
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The Design
About Sabbioni Branding Promoasjonele Branding
Grafiche Sabbioni hie in nije merkposysje nedich om it 60-jierrich jubileum fan de firma te fieren. Salt&Pepper wurke gear mei it bedriuw om moderne fisuele talen te meitsjen foar it promovearjen fan dizze wichtige mylpeal, wêrby't de kapasiteiten fan it merk op it mêd fan duorsumens yn ferpakking en tradisjonele drukprosedueres beklamme waarden. Salt&Pepper makke in enerzjyk, robúst en posityf brandingsysteem, troch in line fan 100 prosint duorsume produkten te ûntwikkeljen, mei brûk fan wetterbasearre inkten en minimaal papierofal om de kearnwearden fan it bedriuw te promovearjen.
The Recognition
About the A' Design Award yn Goud
Sabbioni Branding Promoasjonele Branding is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Sabbioni Branding Promoasjonele Branding wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Sabbioni Branding Promoasjonele Branding makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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