Eterno Merkûntwerp troch Sunghoon Kim is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2024

Eterno Merkûntwerp

troch Sunghoon Kim

Klant: Eterno

A' Design Award yn Izer Winner yn de kategory Grafysk

15,397

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #157869

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Eterno Merkûntwerp

Hy ûntwurpe it merk fan Eterno, dat de Koreaanske topwenkultuer liedt. Om de earste wenromte en in liedend merk yn wenkultuer yn Aazië te wurden troch Rafael Moneo, in wrâldklasse-arsjitekt, yn Cheongdam, in fertsjintwurdigjend Koreaansk ryk buert, ûntwurpe hy it merk fan Eterno troch de rjochting fan it merk te bepalen en in merkfilozofij te fêstigjen basearre op arsjitektoanyske wurken. Troch tiidleaze skientme striebet Eterno nei duorsumens dy't net allinne de keunstiche wearde fan romte omfiemet, mar ek de belibbeniswearde fan tiid.

De Erkenning

Oer de A' Design Award yn Izer

Eterno Merkûntwerp is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Eterno Merkûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Eterno Merkûntwerp wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Ofmjittingen & Ferpakking: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Labels: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Produksjetechnology: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Untwerpútdaging: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Undersyk: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Ynspiraasje: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Projektdoer: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Operaasjestreamferrin: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Teamleden: Creative Director: Kim Sunghoon
Ofbyldingskrediten: Kim Sunghoon