Jiangxi Illustrated Illustraasjerige by Wang Ying

Jiangxi Illustrated Illustraasjerige by Wang Ying is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

IzerGrafysk· 2024

Jiangxi Illustrated Illustraasjerige

by Wang Ying

Client: Northeastern University of China

A' Design Award yn Izer Winner in Grafysk Category

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Colors

The Design

About Jiangxi Illustrated Illustraasjerige

Jiangxi Illustrated is in searje digitale yllustraasjes oer de lokale kultuer fan Jiangxi, Sina. De yllustraasjes toane regionale lânskippen, folklore en tradysjes yn in moderne visuele styl. Lyntekeningen waarden ûntwurpen yn Procreate, en it ynkleurjen waard foltôge yn Photoshop. Elke ôfbylding mjit 3600 by 3600 piksels op 300 dpi yn RGB-kleur. De rige ferbynt tradisjonele kulturele tema's mei hjoeddeistige yllustraasjemetoaden. It doel is it publike wurdearring foar it erfgoed fan Jiangxi te fergrutsjen en de behâld dêrfan te stypjen.

The Recognition

About the A' Design Award yn Izer

Jiangxi Illustrated Illustraasjerige is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Jiangxi Illustrated Illustraasjerige wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Jiangxi Illustrated Illustraasjerige wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uniquely intertwines Jiangxi's rich cultural connotations with modern illustration techniques, creating a visually striking expression of Jiangxi's local culture. This endeavor isn't just about preserving the past; it's about revitalizing it for the present and future. The illustrations serve as ambassadors, igniting a renewed love and appreciation for Jiangxi's cultural legacy while inspiring a commitment to its preservation.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: Chinese Culture, Jiangxi, Illustration, Commercial Illustration, Cultural Fusion, Digital Artistry
Production Technology: The series of illustrations was created using Photoshop and Procreate software. Procreate software is primarily responsible for drafting and creating line drawings, while Photoshop is mainly used for coloring. The full utilization of the characteristics of both software programs results in beautifully detailed illustrations.
Design Challenge: The primary creative hurdle in the design process arises from cultural transformation. It involves integrating traditional Jiangxi local culture with modern illustration technology to ensure that the resulting form possesses both contemporary aesthetics and cultural resonance. Maintaining a balance between cultural preservation and innovation is crucial, necessitating consideration of how to preserve the original essence of the work while infusing it with freshness and distinctiveness.
Research: The study investigates how modern illustration techniques can enhance appreciation for Jiangxi's local culture and advocate for its preservation. Employing a multidisciplinary approach, it explores the fusion of traditional Jiangxi culture with contemporary illustration practices, identifies resonant themes, and examines the potential of illustrations in promoting local culture.
Inspiration: The design inspiration draws from Jiangxi's rich cultural tapestry, blending tradition with modernity to create captivating illustrations. Each stroke on the digital canvas serves as a portal to Jiangxi's landscapes, folklore, and vibrant traditions, bridging the gap between past and present. Age-old narratives are reimagined to breathe new life into Jiangxi's heritage, sparking curiosity and excitement, attracting more people to join the team of Jiangxi cultural heritage.
Project Duration: The project started in December 2022 in Jiangxi, China, was completed in June 2023 in Liaoning, China, and was exhibited at the undergraduate graduation design exhibition of Northeastern University in China in June 2023.
Operation Flow: Using modern illustrations to evoke audience appreciation for Jiangxi's culture and ignite awareness in protecting its cultural heritage.
Image Credits: Image #1 : Illustration Wang Ying 2023.
Image #2 : Illustration Wang Ying 2023.
Image #3 : Illustration Wang Ying 2023.
Image #4 : Illustration Wang Ying 2023.
Image #5 : Illustration Wang Ying 2023.