Lighting Tunnel Wichtichste Funksje: Beursstand by Nargiza Usmanova

Lighting Tunnel Wichtichste Funksje: Beursstand by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Izer in Fakbeurs Arsjitektuer, Ynterieurs en Útstalling Ûntwerp Competition Category.

IzerFakbeurs· 2024

Lighting Tunnel Wichtichste Funksje: Beursstand

by Nargiza Usmanova

Client: GVA Lighting

A' Design Award yn Izer Winner in Fakbeurs Category

32,072

Verified Award Winner

Verify Award Status for #158639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lighting Tunnel Wichtichste Funksje: Beursstand

Boektekst: Lighting Tunnel is in beursstand ûntworpen foar it ferljochtingsbedriuw GVA Lighting. Sigsaggende wanden foarmje in arsjitektoanyske tunnel, mei ferljochtingsarmatueren dy't oan de kanten ynstalleare binne. In sintrale grienbeplanting kompozysje wurdt fersterke troch fleksibele LED-ferljochting, en skean wite wanden wurde beklamme troch ferskate ferljochtingssystemen. De konstruksje is makke fan hout en metaal mei MDF-panielen, vinylbedekking en in reflektearjende flier. De stand mjit 8500 by 3500 by 3000 millimeter. It brede skala oan kleuren dat troch de armatueren produsearre wurdt, helpt de stand opfalle op de beurs.

The Recognition

About the A' Design Award yn Izer

Lighting Tunnel Wichtichste Funksje: Beursstand is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Lighting Tunnel Wichtichste Funksje: Beursstand wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Lighting Tunnel Wichtichste Funksje: Beursstand wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting