Yuan Li Sheng Huo Merklogo-ûntwerp troch Fullspeed Network Technologies Hangzhou

Yuan Li Sheng Huo Merklogo-ûntwerp troch Fullspeed Network Technologies Hangzhou is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2024

Yuan Li Sheng Huo Merklogo-ûntwerp

troch Fullspeed Network Technologies Hangzhou

Klant: Meituan

A' Design Award yn Brûns Winner yn de kategory Grafysk

15,249

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #159091

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Yuan Li Sheng Huo Merklogo-ûntwerp

Yuan Li Sheng Huo is in merklogo makke foar in retailmerk dat ferfine deistige needsaaklikheden oanbiedt. It logo is opboud út in seshoek dy't ûntstiet troch trijehoeken út in fjouwerkant te snijen, wat in foarm oplevert dy't tinken docht oan in doaze dy't in protte artikels befetsje kin. Sirkels binnen it teken suggerearje lytse planeten en jouwe in klank werom dy't oanslút by de namme fan it merk. In libbendich oranje tsjinnet as haadkleur, en de karakters binne tekene mei floeiende linen yn konsekwinte skean hoeken. It logo wurdt tapast op produktferpakking om merkbekendheid ûnder jonge folwoeksenen te stypjen.

De Erkenning

Oer de A' Design Award yn Brûns

Yuan Li Sheng Huo Merklogo-ûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Yuan Li Sheng Huo Merklogo-ûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Yuan Li Sheng Huo Merklogo-ûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Ofmjittingen & Ferpakking: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Labels: logo design, vigor, refinement, super symbol, geometric elements
Produksjetechnology: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Untwerpútdaging: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Undersyk: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Ynspiraasje: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Projektdoer: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Operaasjestreamferrin: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.