Catvas Katkrabbord troch Livelyhood Ltd.

Catvas Katkrabbord troch Livelyhood Ltd. is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Izer yn de kompetysje-kategory Húsdierfersoarging, Boartersguod, Foarrieden en Produkten foar Bisten Ûntwerp.

IzerHúsdierfersoarging· 2024

Catvas Katkrabbord

troch Livelyhood Ltd.

Klant: Livelyhood

A' Design Award yn Izer Winner yn de kategory Húsdierfersoarging

32,653

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #159966

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Catvas Katkrabbord

Catvas is in nij húsdierprodukt dat krabjen ferfoarmet fan in fernietigend gedrach yn in kreatyf proses. It jout sawol minsken as katten de kâns om har woanromten tegearre te kreëarjen. De ûntworpen dûbele laachstof sil stadichoan in unyk skilderijeftige effekt sjen litte by it krabgedrach fan katten. De ferfange stof krabbepanielen wurde net mear gewoan fuortsmiten as ôffal, mar fungearje as in oantinken om de libbenspoaren fan 'e kat op in artistike wize fêst te lizzen en te bewarjen.

De Erkenning

Oer de A' Design Award yn Izer

Catvas Katkrabbord is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Catvas Katkrabbord wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Catvas Katkrabbord wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Ofmjittingen & Ferpakking: 300 mm x 430 mm x 370 mm
Labels: Cat Painting, Pet Product, Co-creation Across Species
Produksjetechnology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Undersyk: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Ynspiraasje: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Projektdoer: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operaasjestreamferrin: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Teamleden: Mingye Wang
Xuyang Zhang
Xiaofang Li