Florist Wim Van Assem Rebranding troch Rebrandt

Florist Wim Van Assem Rebranding troch Rebrandt is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2024

Florist Wim Van Assem Rebranding

troch Rebrandt

Klant: Rebrandt®

A' Design Award yn Brûns Winner yn de kategory Grafysk

48,613

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #160086

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Florist Wim Van Assem Rebranding

De ûntwerpers hawwe in nije identiteit makke foar Wim van Assem, in fierde Noard-Hollânske blomist, ta eare fan syn 40-jierrich jubileum. It doel wie in identiteit dy't syn libbendige, progressive kreative blommekunst gearfette. It nije ûntwerp is pleatst op 'e grutte ruten yn it âlde histoaryske gebou, mei dynamyske linten dy't Van Assem syn enerzjike, frijsinnige styl wjerspegele.

De Erkenning

Oer de A' Design Award yn Brûns

Florist Wim Van Assem Rebranding is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Florist Wim Van Assem Rebranding wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Florist Wim Van Assem Rebranding foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
Ofmjittingen & Ferpakking: 4 Shopping windows 150cm by 250cm
Labels: Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
Produksjetechnology: Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
Untwerpútdaging: It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
Undersyk: The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
Ynspiraasje: With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
Projektdoer: The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
Operaasjestreamferrin: The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
Patinten: All rights Rebrandt 2024
Teamleden: Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing
Ofbyldingskrediten: Photography: Keesnan Dogger