Rebranding Emplus Identiteit Emplus by Ruud Winder - Rebrandt®

Rebranding Emplus Identiteit Emplus by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2024

Rebranding Emplus Identiteit Emplus

by Ruud Winder - Rebrandt®

Client: Rebrandt®

A' Design Award yn Brûns Winner in Grafysk Category

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Verified Award Winner

Verify Award Status for #160251

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebranding Emplus Identiteit Emplus

Yn in hieltyd feroarjende wrâld feroarje ek de ferwachtingen en behoeften fan pasjinten binnen it soarchlandskip. De ôfdieling spoedeisende genêskunde moat as earste yntinsipearje op feroarings binnen de medyske soarch. Om kontinu op de hichte te bliuwen yn dit nije fjild, biedt Emplus training en coaching oan. Yn it ûntwerp wurdt de ôfdieling Spoedeisende Genêskunde ôfbylde mei it typyske medyske krús, mar mei in stip op de ûntbrekkende skakel. Dizze symbolyk, dy't ferwiist nei it ûntbrekkende stik fan de puzel dat Emplus leveret, wurdt ek toand yn de yllustraasjes.

The Recognition

About the A' Design Award yn Brûns

Rebranding Emplus Identiteit Emplus is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Rebranding Emplus Identiteit Emplus wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Rebranding Emplus Identiteit Emplus foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Dimensions & Packaging: European DIN sizes.
Tags: EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
Production Technology: Digital and paperwork
Design Challenge: Keep it as simple as possible, but still telling so much, that's a challenge!
Research: The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
Inspiration: Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
Project Duration: EMplus started in 2023 and will continue to grow the following years.
Operation Flow: The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Patents: All rights: Rebrandt / Ruud Winder 2024
Team Members: ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer
Image Credits: All rights: Rebrandt / Ruud Winder 2024