The National Gallery Visuele Identiteit troch Meng Chu Huang

The National Gallery Visuele Identiteit troch Meng Chu Huang is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2024

The National Gallery Visuele Identiteit

troch Meng Chu Huang

A' Design Award yn Izer Winner yn de kategory Grafysk

15,518

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #160417

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer The National Gallery Visuele Identiteit

De National Gallery is in visuele identiteit ûntwurpen foar de nasjonale keunstgalery yn Londen. De identiteit ferfangt in logo dat allinnich út typografy bestie troch in ûnderskiedend grafysk merkteken. It nije logo is in dûbele L-liist foarme troch sân linen. De sân linen ferwize nei de skilderijekolleksje, dy't rint fan de 13e oant de 19e ieu. It logo bliuwt lêsber by in minimale breedte fan 0,75 inch. It wurdmerk lit de klam falle op Londen om de sichtberens yn online sykopdrachten te ferbetterjen. It doel is om de galery wrâldwiid better werkenber te meitsjen.

De Erkenning

Oer de A' Design Award yn Izer

The National Gallery Visuele Identiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan The National Gallery Visuele Identiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. The National Gallery Visuele Identiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Ofmjittingen & Ferpakking: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Labels: Identity Design, Meng Chu Huang, The National Gallery
Produksjetechnology: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Untwerpútdaging: Transform a typography-based logo into an iconic logo.
Undersyk: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Ynspiraasje: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Projektdoer: This project started in Feburary 2023 and finished in May 2023.
Operaasjestreamferrin: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Teamleden: Meng Chu Huang
Ofbyldingskrediten: Meng Chu Huang, 2023