Seawool Branding Projekt troch Chungsheng Chen and Eddie Wang

Seawool Branding Projekt troch Chungsheng Chen and Eddie Wang is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2024

Seawool Branding Projekt

troch Chungsheng Chen and Eddie Wang

Klant: Tainan University of Technology/Product Design Deparment

A' Design Award yn Izer Winner yn de kategory Grafysk

13,838

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #160731

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Seawool Branding Projekt

It merk dat moade en duorsumens ferbynt, en recyclearre oestersjalen mei profesjonele techniken en styl yn it deistige libben yntegrearret. It logo, presintearre yn haadletters, symbolisearret in geast fan trochgeande ynnovaasje en de dûbele letter o fertsjintwurdiget sirkulêre duorsumens, wat ivige fernijing betsjut. It algemiene ûntwerp straalt elegânsje út, en fertsjintwurdiget in stribjen nei moade en kwaliteit. It standertlettertype yntegrearret eleminten fan weagen en opgeande beweging, toant har respekt foar de natuer en trochgeande foarútgong. It merk is libbendich, ynnovearjend en in lieder yn sawol moade as miljeutrends.

De Erkenning

Oer de A' Design Award yn Izer

Seawool Branding Projekt is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Seawool Branding Projekt wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Seawool Branding Projekt wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Ofmjittingen & Ferpakking: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Labels: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Produksjetechnology: The Branding project all done in Adobe Illustrator and Photoshop software.
Untwerpútdaging: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Undersyk: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Ynspiraasje: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Projektdoer: The Branding project commenced in Sept.2022 and concluded in May,2023.
Operaasjestreamferrin: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Patinten: Trademark: Creative Tech Textile Co., Ltd.
Teamleden: ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC.
Ofbyldingskrediten: All images copyright: Acdesign Associates International Co.,Ltd.