Borna Sazegan Merkidentiteit troch Doraj Design House

Borna Sazegan Merkidentiteit troch Doraj Design House is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2025

Borna Sazegan Merkidentiteit

troch Doraj Design House

Klant: Doraj Design House

A' Design Award yn Brûns Winner yn de kategory Grafysk

13,296

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #160893

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Borna Sazegan Merkidentiteit

Borna Sazegan is in merkidentiteit dy't makke is foar in bedriuw dat grutte konstruksjes bout. De identiteit is basearre op linen, ynspirearre troch de krúsjende linen fan metalen konstruksjes dy't yn de bou brûkt wurde. Dizze linen foarmje bystfiguren wêryn't details fan in bouwurk te sjen binne. Elk bist draacht in betsjutting: de renoseros stiet foar krêft en trochsettingsfermogen, it hynder foar snelheid, it hert foar skientme, en de liuw liedt de groep. Waarme en kâlde kleuren yn it palet drage krêft gearwurkjend mei rêst oer. De yllustraasjes kinne brûkt wurde as detail of yn folsleine foarm.

De Erkenning

Oer de A' Design Award yn Brûns

Borna Sazegan Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Borna Sazegan Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Borna Sazegan Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
Ofmjittingen & Ferpakking: -
Labels: Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
Produksjetechnology: The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
Untwerpútdaging: The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
Undersyk: Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
Ynspiraasje: Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
Projektdoer: The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
Operaasjestreamferrin: Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
Patinten: -
Teamleden: Mohammad Roustaei, Amirhossein Paydar
Ofbyldingskrediten: -