Boluo Dan Logo- en Merkûntwerp troch Guangzhou Cheung Ying Design Co., Ltd. is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2024

Boluo Dan Logo- en Merkûntwerp

troch Guangzhou Cheung Ying Design Co., Ltd.

Klant: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award yn Sulver Winner yn de kategory Grafysk

81,286

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #161340

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Boluo Dan Logo- en Merkûntwerp

Boluo Dan is in milliniumâld tempelfeest, erkend as ien fan 'e nasjonale ynmateriële kulturele erfgoederen. It logo yntegrearret tradisjonele symbolyske eleminten lykas de haadarsjitektuer fan 'e Súdseetimpel en it Sineeske karakter Nan, tegearre mei lokaal ûnderskiediende totems, wêrtroch't de artistike tapassing fan it merk útwreide wurdt. It ferwiist nei it Easterne filosofyske konsept fan de Himel as rûn en de Ierde as fjouwerkant, wêrby't sawol tradisjonele sjarme as moderne essinsje ferlichemme wurde, en effektyf de fersprieding en ûntwikkeling fan folkskultuer befoarderet.

De Erkenning

Oer de A' Design Award yn Sulver

Boluo Dan Logo- en Merkûntwerp is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Boluo Dan Logo- en Merkûntwerp wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Boluo Dan Logo- en Merkûntwerp is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Ofmjittingen & Ferpakking: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Labels: Logo, Branding, Visual Identity, Graphic Design
Produksjetechnology: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Untwerpútdaging: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Undersyk: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Ynspiraasje: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Projektdoer: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Operaasjestreamferrin: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Teamleden: Creative Director: Zhiji Dong
Designer: Lu Gu