Morita Wds 2023 Utstallingsstân by Shotaro Inahara is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Sulver in Fakbeurs Arsjitektuer, Ynterieurs en Útstalling Ûntwerp Competition Category.
SulverFakbeurs· 2025
Morita Wds 2023 Utstallingsstân
Client: HAKUTEN Corporation
A' Design Award yn Sulver Winner in Fakbeurs Category
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- Verified Award Winner
- Verify Award Status for #162228
The Design
About Morita Wds 2023 Utstallingsstân
Morita Wds 2023 is in utstallingsstân makke foar in fabrikant fan toskedokterapparatuer. De stân mjit 32000 by 15000 by 4500 millimeter. It ûntwerp presintearret de eftergrûn fan de produkten yn stee fan allinnich de produkten sels. Underdielen wurde út elkoar helle en toand, ynterne meganismen wurde sjen litten troch trochsichtige finsters, en ôfmjittings wurde bleatlein om de ûntwerpbedoeling út te lizzen. De wandpanielen binne makke fan ôffalplaatmetaal dat oerbleaun is nei it stânsjen. De konstruksje is fêstset mei skroeven sûnder lym, sadat de materialen wer brûkt wurde kinne.
The Recognition
About the A' Design Award yn Sulver
Morita Wds 2023 Utstallingsstân is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Morita Wds 2023 Utstallingsstân wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Morita Wds 2023 Utstallingsstân is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
- Dimensions & Packaging
- The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
- Tags
- Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
- Production Technology
- The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner. - Design Challenge
- Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
- Research
- We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
- Inspiration
- Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
- Project Duration
- The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
- Operation Flow
- On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow. - Team Members
- Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei - Image Credits
- Image #No1~5 : Photographer, Akira Arai.
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