Min Shan Nong Ye Merkidentiteit troch Yanjun Yang

Min Shan Nong Ye Merkidentiteit troch Yanjun Yang is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2025

Min Shan Nong Ye Merkidentiteit

troch Yanjun Yang

Klant: Yanjun Yang

A' Design Award yn Brûns Winner yn de kategory Grafysk

10,516

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #162623

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Min Shan Nong Ye Merkidentiteit

Min Shan Nong Ye is in merkidentiteit dy't makke is foar in agraryske ûndernimming. It logo is foarme mei ien trochgeande streek, dy't rôljende bergen, wetterrimpels en weagen fan weet oproppe. It merkteken is ek in fariant fan de letters M en S, de inisjalen fan Min Shan, de regio wêr't de produkten weikomme. Grien wurdt brûkt as de haadkleur om farske en sûne agrariske produkten te reflektearjen. De ienfâldige en symboalyske foarm skaalt maklik, wêrtroch't de identiteit tapast wurde kin op digitale skermen en fysike produkten.

De Erkenning

Oer de A' Design Award yn Brûns

Min Shan Nong Ye Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Min Shan Nong Ye Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Min Shan Nong Ye Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This design is formed through one-stroke shaping, subtlely capturing rolling mountains, water ripples, and wheat waves. It embodies the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. It takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and organic products.
Ofmjittingen & Ferpakking: The size flexibly varies with application scenarios.
Labels: Brand design, Logo design, Brand identity, Agricultural sector, Regional characteristics, Brand spirit delivery, Color psychology
Produksjetechnology: Drawing inspiration from a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this design adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.
Untwerpútdaging: The main challenge of this design is to convey the brand's core concept while achieving higher recognition and more distinctive visual attraction among similar products. This design is formed through one-stroke shaping with a minimalist design aesthetic and ingenious color scheme to enjoy high recognizability and scalability in various application scenarios, facilitating effective brand communication and enhancing users' brand memory.
Undersyk: Increasing demands for healthy and organic products urge us to follow the market trend to cater to users' pursuit of healthy lifestyles. MIN SHAN NONG YE incorporates natural elements ("mountain" and "water") and pinyin initials of the product's origin, MIN SHAN, into this brand identity design, coupled with the green color scheme, conveying the brand's commitment to green and organic products.
Ynspiraasje: To enable consumers to build trust in our products quickly, we take relevant elements and color schemes of the product origin to create this design. This distinctive design is reminiscent of the enterprise's field of operation- organic and healthy agricultural products, reducing the brand's communication costs.
Projektdoer: The project started in June 2022 in Chengdu.
Operaasjestreamferrin: MIN SHAN NONG YE endows the brand with a unique visual identity through natural elements and color schemes relevant to the product's origin. This brand logo is widely applied in online digital dynamic exhibitions and offline physical products. It hugely enhances brand recognition and memory due to its simple but symbolic form, thus reducing the brand's communication costs.
Teamleden: Yanjun Yang
Ofbyldingskrediten: Yanjun Yang