Infinite Borders Merkidentiteit troch Netease Games Art Design Center is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Goud yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.
GoudGrafysk· 2025
Infinite Borders Merkidentiteit
troch Netease Games Art Design Center
Klant: NetEase Games
A' Design Award yn Goud Winner yn de kategory Grafysk
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #162820It Untwerp
Oer Infinite Borders Merkidentiteit
Infinite Borders is in merkidentiteit foar in strategyspul dat him ôfspilet yn it tiidrek fan de Trije Keninkriken. De merkgrafyk is ôflaat fan de piktografyske tekens fan de namme en fan de yndruk fan roasterfjilden út it spyljen fan strategyspullen. Swart, read en wyt, kleuren dy't populêr wiene yn de Han-dynasty, wurde brûkt as de primêre kleuren. Platte kalligrafyske kwaststreken tsjinje as helpeleminten. Moderne typografy makket in systematysk en plat fisueel systeem kompleet. It ûntwerp wurdt tapast op digitale posters, brûkersynterface-skermen en printe items, en it kin útwreide wurde oer kanalen hinne wylst de fisuele konsistinsje behâlden bliuwt.
De Erkenning
Oer de A' Design Award yn Goud
Infinite Borders Merkidentiteit is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Infinite Borders Merkidentiteit wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Infinite Borders Merkidentiteit makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Ofmjittingen & Ferpakking
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- Labels
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Produksjetechnology
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Untwerpútdaging
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Undersyk
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Ynspiraasje
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Projektdoer
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Operaasjestreamferrin
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- Teamleden
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - Ofbyldingskrediten
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
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