Avatar Frieze Displaykast by Qingdao Hiron Commercial Cold Chain Co.,Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Izer in Kommersjeel Apparaat Ûntwerp Competition Category.

IzerKommersjeel Apparaat· 2025

Avatar Frieze Displaykast

by Qingdao Hiron Commercial Cold Chain Co.,Ltd.

Client: Qingdao Hiron Commercial Cold Chain Co.,Ltd.

A' Design Award yn Izer Winner in Kommersjeel Apparaat Category

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Verified Award Winner

Verify Award Status for #163809

View at A' Design Award Press Release Award Badge

Colors

The Design

About Avatar Frieze Displaykast

Boektekst: Avatar is in frieze displaykast dy't ûntwurpen is foar kommersjeel gebrûk. De kast hat in brede doazestruktuer en grutte kapasiteitskoerren, mei in ynterne opslachkapasiteit fan 351 liter. Dûbele iepenslaande glêzen doarren en twa siedbeobservaasjefinsters fergrutsje it displaygebiet, sadat guod fanút ferskate hoeken sjoen wurde kin. In demontearber displaybuord oan de binnenkant fan de boppekant hâldt reklame en prizekaartsjes. Temperatuersonearring en lytse hingkoerren meitsje it mooglik om ferskillende produkten byinoar op te slaan. In yntelligint behearsysteem monitoart yn real time de foarried en ynterieurgegevens.

The Recognition

About the A' Design Award yn Izer

Avatar Frieze Displaykast is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Avatar Frieze Displaykast wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Avatar Frieze Displaykast wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This freezing display cabinet combines high capacity, easy product visibility, and customization to offer effective and convenient refrigerating and freezing solutions. Users can effortlessly access product information with its high inclination angle glass doors, side viewing windows, and customizable display board areas. The cabinet also integrates temperature zoning management, an intelligent management system, and other functions to satisfy the storage requirements of various commodities.
Dimensions & Packaging: 1444*744*1030mm
Tags: Commercial freezing display cabinet, large capacity, side windows, free customisation of display board, temperature zoning design
Production Technology: The product is constructed with a precoated steel plate liner and an aluminium alloy reinforced cabinet opening to enhance durability and effectively extend the product lifespan of the cabinet. Additionally, the utilization of low ohmic value tempered coated reflective glass assists in effectively retaining cold air within the cabinet with low energy loss, which is in alignment with contemporary environmental conservation principles.
Design Challenge: The primary challenge was meeting the need of the users for storage diversity. The wide box structure and large capacity basket design of the freezing display cabinet provide an internal storage space of 351 L. Additionally, small hanging baskets allow the placement of light frozen foodstuffs in the higher temperature area above the cabinet, effectively utilizing the internal space for efficient classification and storage of diverse commodities.
Research: The growth of the domestic cold drinks and cold food industry has led to an increasing demand for freezers with larger capacities and display areas. In response to this, a freezing display cabinet has been developed featuring a spacious box structure and a large capacity basket design, providing 351L of storage space that can afford a significant quantity of goods.The double opening glass door design and side observation window increase the display area, facilitating easier product selection.
Inspiration: The cabinet features a double opening door design and two observation windows on the side, expanding the display area and facilitating quicker and more convenient product location for customers. A detachable and replaceable display board on the interior top facilitates the display of advertisements, price tags, and other information, enabling customers to swiftly access product details and optimize the shopping experience.
Project Duration: The project began in June 2024 and concluded in December 2024 in Qingdao, Shandong Province, China.
Operation Flow: The freezing display cabinet has built in intelligent sensors to automatically adapt the operational parameters in response to environmental variations. It enables the merchant to monitor the interior data of the cabinet anytime, allowing for timely adjustments.
The system provides real time inventory monitoring, ensuring a consistent and timely merchandise supply.
The bionic shark fin handles enhance the visual appeal and prioritize easy use and durability, optimizing the overall user experience.
Team Members: Hongkui Ma, Shanmin Yin, Yongjun Zhang, Ruixiang Zhang, Hongyi Yang