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Cheers To Macau Bland Kulturele Útwreidingsûntwerp by Lampo Leong and Chao Yang

Cheers To Macau Bland Kulturele Útwreidingsûntwerp by Lampo Leong and Chao Yang is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Brûns in Skoane Keunsten en Keunstynstalaasje Ûntwerp Competition Category.


BrûnsSkoane Keunst· 2025

Cheers To Macau Bland Kulturele Útwreidingsûntwerp

by Lampo Leong and Chao Yang

Client: Unversity of Macau Centre for Arts and Design

A' Design Award yn Brûns Winner in Skoane Keunst Category

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Verified Award Winner

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Colors

The Design

About Cheers To Macau Bland Kulturele Útwreidingsûntwerp

Cheers to Macau bringt in djipgeand konseptuele fizy ta utering troch de transformaasje fan aluminium bierblikjes yn ferkromme porslein, wat de unike kulturele fúzje fan Macau symbolisearret njonken in hjoeddeisk bewustwêzen fan miljeufraachstikken. It ûntwerp ferwurket motiven lykas de Ruïnes fan St.-Paulus, Portegeeske tegelpatroanen, twatalige tekst yn it Sineesk en Ingelsk, en gouden spatten oanset mei ekspressive kursive Sineeske kalligrafy sintraal om it lotustema hinne. Dizze artistike skepping ferweeft klassike Sineeske estetyk mei de dynamyske gebearten fan it Abstrakt Ekspresjonisme.

The Recognition

About the A' Design Award yn Brûns

Cheers To Macau Bland Kulturele Útwreidingsûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Cheers To Macau Bland Kulturele Útwreidingsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Cheers To Macau Bland Kulturele Útwreidingsûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
"Cheers To Macau" conveys conceptual significance by transforming aluminum beer cans into crumpled porcelain. This artistic approach highlights Macau's unique cultural fusion while symbolizing modern environmental consciousness. The design incorporates elements such as the Ruins of St. Paul‘s, intricate Portuguese tile patterns, bilingual text in Chinese and English, and dynamic gold accents. These are complemented by cursive Chinese calligraphy inspired by the lotus motif, merging traditional Chinese art with the expressive energy of Abstract Expressionism.
Dimensions & Packaging
The size of this work is variable and it could be displayed in many different ways, such as hanging the porcelain cans on the wall to create an art installation or framed in an acrylic box frame.
Tags
Culture Industry Design, Cultural Heritage, Calligraphy Design, Bland Visual Extension Design
Production Technology
This is a cultural heritage bland extension design with 3D sculptural form in porcelain.
Design Challenge
Cheers To Macau is a brand extension culture industry design for Macau Beer. It embodies rich conceptual meanings through the transformation of mediums. The Western aluminum beer cans metamorphose into Jingdezhen blue-and-white porcelain, symbolizing Macau’s blend of Chinese and Western cultures over the past four centuries. This project promotes Macau Beer by highlighting the cultural connection between the artworks and Macau's history.
Research
The design incorporates elements such as the motifs of Macau city flower lotus, the Ruins of St. Paul’s, and Portuguese tile patterns, as well as the gold splashes. These elements underscore Macau’s unique historical journey. The wild cursive Chinese calligraphy on the cans features ancient Chinese poetry centered around the lotus theme, blending traditional Chinese art with the gesture abstraction of Western Abstract Expressionism. The faded Chinese text derive from Sun Yat-sen’s famous quote in Zheng Guanying's "Words of Warning in Prosperous Times," representing the ideals of Chinese thinkers in Macau during the late Qing Dynasty, just before the establishment of the Republic of China.
Inspiration
The most exhilarating aspect of this design project lies in integrating brand and visual extension design into a three-dimensional sculptural form. Furthermore, the interplay between diverse mediums and textual elements adds an intriguing and stimulating dimension. The fusion of graphic design and sculpture opens up possibilities for engaging viewers!
Project Duration
This project started in Macao in 2023 and finished in 2024. The work has been exhibited in Macao Contemporary Art Center, and received many awards internationally, including 100 Best Annual in Creative Quarterly International Art competition in New York, USA; RedDot Award: Best of the Best in Berlin, Germany; and Silver Award in The Second Quanzhou Zayton Cup International Design Competition in China.
Operation Flow
This project could also be displayed as installation or framed within an acrylic box frame.
Patents
Copyrights belong to Lampo Leong, 2024.
Team Members
Lampo Leong
Chao Yang
Image Credits
Image #1: Lampo Leong, 2024
Image #2: Lampo Leong, 2024
Image #3: Lampo Leong, 2024
Image #4: Lampo Leong, 2024
Image #5: Lampo Leong, 2024

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