What Next Merkidentiteit by Marko Stanojevic

What Next Merkidentiteit by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

SulverGrafysk· 2025

What Next Merkidentiteit

by Marko Stanojevic

Client: Zero Bureau

A' Design Award yn Sulver Winner in Grafysk Category

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Verified Award Winner

Verify Award Status for #164675

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Colors

The Design

About What Next Merkidentiteit

It finale fisuele resultaat wurdt berikt troch in symboal te nimmen en it yn in freegteeken te feroanderjen troch it te pleatsen op in lytsere fjouwerkant dêrûnder (in ekstraktearre 1/4 stik fan in grutte fjouwerkant dêrboppe) en it op in keppelpunt te pleatsen wylst it yn lykwicht bliuwt, wêrtroch in fisuele sensaasje fan spanning ûntstiet mei in minimale skikking fan eleminten. It What Next-logo, lykas de namme, is yn wêzen in oksymoron, tagelyk in fraach en in antwurd, wêrtroch wrjiuwing ûntstiet. Op himsels is it logo-teeken in ienfâldige, bewuste unfoltôgenheid en in rjuchtút kommunikaasjemiddel, dat stribbet nei in soad te kreëarjen mei lyts ynset.

The Recognition

About the A' Design Award yn Sulver

What Next Merkidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan What Next Merkidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. What Next Merkidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.