Meet in Arcadia Merkidentiteitûntwerp troch Xiaoming Meng and Xueke Fang

Meet in Arcadia Merkidentiteitûntwerp troch Xiaoming Meng and Xueke Fang is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2025

Meet in Arcadia Merkidentiteitûntwerp

troch Xiaoming Meng and Xueke Fang

Klant: China Social Entrepreneur Foundation

A' Design Award yn Brûns Winner yn de kategory Grafysk

11,433

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #164726

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Meet in Arcadia Merkidentiteitûntwerp

Meet in Arcadia is in merkidentiteitûntwerp dat makke is foar in plattelânsrevitalisearringsprojekt yn it doarp Longtang, provinsje Guizhou, Sina. It logo is ynspirearre troch it Sineeske karakter foar skjintme. Terrasfelden foar risteelt binne op in minimalistyske en abstrakte wize tekene. Boppe de fjilden binne abstrakte Miao-doarpshuzen ferbûn mei de streken fan it karakter, wêrby't ien streek in dak wurdt. De identiteit stipet plattelânstoerisme as de wichtichste lokale yndustry. It ûntwerp beoget de lokale kultuer te presintearjen en de doarpsbewenners te helpen dielnimme oan de merkopbou.

De Erkenning

Oer de A' Design Award yn Brûns

Meet in Arcadia Merkidentiteitûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Meet in Arcadia Merkidentiteitûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Meet in Arcadia Merkidentiteitûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Ofmjittingen & Ferpakking: Height 594mm x Width 420mm
Labels: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Produksjetechnology: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Untwerpútdaging: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Undersyk: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Ynspiraasje: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Projektdoer: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Operaasjestreamferrin: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patinten: Logo (2022) China Social Entrepreneur Foundation
Teamleden: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Ofbyldingskrediten: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]