Cristaderm Merkidentiteit by Wai Ho Cheung

Cristaderm Merkidentiteit by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

IzerGrafysk· 2025

Cristaderm Merkidentiteit

by Wai Ho Cheung

Client: Cristaderm

A' Design Award yn Izer Winner in Grafysk Category

10,547

Verified Award Winner

Verify Award Status for #165655

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cristaderm Merkidentiteit

Cristaderm, in Koreaansk hûdsoarchmerke, dat wittenskiplike ynnovaasje kombineert mei raffineare ûntwerp. Ynspirearre troch de DNA-dubbelhelix, hat syn fisuele identiteit yngewikkelde molekulêre motieven en Koreaanse karakters, wêrtroch't in ferfine estetyk ûntstiet. It logo, mei in skjinne lettertype en parallelogram-motif, symbolisearret presyzje en ynnovaasje. It ykoanesysteem smelt gemyske molekulêre formules tegearre mei Koreaanse karakters, en foeget kulturele en yntellektuele djipte ta. Dit trochochte ûntwerp soarget derfoar dat it imago fan Cristaderm effektyf en fisueel oansprekend is, en set in nije standert yn hûdsoarch.

The Recognition

About the A' Design Award yn Izer

Cristaderm Merkidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Cristaderm Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Cristaderm Merkidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cristaderm is a pioneering skincare brand from Korea, that revolutionizes skincare through cutting-edge biological science and innovative design. The brand specializes in creating professional, mature, and efficient skincare products, incorporating plant exosomes to address various skin issues. This unique approach ensures that every product is both scientifically advanced and aesthetically appealing.
Dimensions & Packaging: Logo, Brand Identity Guidelines, Name Card, Packaging, Booth
Tags: Logo, Brand, Identity, Visual, Name Card, Packaging, Booth, Skincare, Korean, Exosome
Production Technology: Cristaderm leverages the scientific properties of DNA's antiparallel chains and hydrogen bonds to craft its unique design language. The brand's logo, featuring a clean and powerful font, effectively symbolizes the power and precision of science. A prominent feature of the logo is the planar parallelogram motif, inspired by plant exosomes and the intricate structures of DNA, underscoring Cristaderm’s commitment to integrating biological components into skincare. This thoughtful design ensures that each product reflects the brand's high standards in both effectiveness and visual appeal, offering a harmonious blend of scientific rigor and aesthetic sophistication that resonates with the public.
Design Challenge: The main challenge was to create a design that perfectly balances visual appeal and scientific rigor. The goal was to develop a product line that not only grabs attention with its artistic design but also stands out in the market for its strong scientific foundation. This unique blend of art and science ensures that Cristaderm’s products are both visually striking and scientifically advanced, setting a new standard in the skincare industry.
Research: Cristaderm focuses on the physiological characteristics and pathogenesis of different skin types, using plant exosomes as the core ingredient. This scientific focus is mirrored in the brand’s design, which emphasizes clarity, precision, and innovation. The products meet strict scientific standards, ensuring that the design is not only visually appealing but also functionally effective.
Inspiration: Cristaderm’s design is inspired by DNA’s double helix, with antiparallel chains and precise base pairing. This scientific elegance is woven into the brand identity, reflecting its sophisticated roots. The icon system merges chemical molecular formulae with the structure of Korean characters, creating a visually striking design. This blend enriches the brand’s scientific context, highlighting its commitment to innovation and adding cultural and intellectual depth reminiscent of a laboratory.
Project Duration: The project started in July 2021 in Seoul and finished in September 2021 in Hong Kong
Operation Flow: The brand's icon system uniquely merges chemical molecular formulae with elements from the Korean language, plant exosomes, and laboratory motifs, creating a design that is both visually striking and scientifically rich. The circular forms and the combination of long and short strips from the Korean characters add layers of cultural and intellectual depth. Meanwhile, the intricate designs of plant exosomes and laboratory imagery emphasize the brand's innovative approach to skincare. This is complemented by a vibrant palette that reflects the essence of the 21 plant exosomes used in their formulations, underscoring Cristaderm’s commitment to scientific innovation and the natural world.
Team Members: Wai Ho Cheung