Gean nei de ynhâld
Kaorium Geurûnderfiningapparaat troch Toshiharu Kurisu - Scentmatic

Kaorium Geurûnderfiningapparaat troch Toshiharu Kurisu - Scentmatic is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Sulver yn de kompetysje-kategory Ynterface, Ynteraksje en Brûkersûnderfining Ûntwerp.


SulverYnterface· 2025

Kaorium Geurûnderfiningapparaat

troch Toshiharu Kurisu - Scentmatic

Klant: Scentmatic Inc.

A' Design Award yn Sulver Winner yn de kategory Ynterface

34,773

Kleuren

It Untwerp

Oer Kaorium Geurûnderfiningapparaat

Dit ynteraktive ynformaasjesysteem biedt in nije manier om geuren te belibjen en te genietsje troch de sammelting fan geur en taal. Troch it brûken fan de AI-oandreaune technology Kaorium, dy't de eigenskippen fan geuren fisualisearret, kinne brûkers har persoanlike waarnimming fan geuren ferkenne en beskriuwende wurden ûntdekke dy't oanslute by har yndrukken. Dit makket it mooglik om geuren te ûntdekken dy't perfekt passe by har yndividuele gefoeligens.

De Erkenning

Oer de A' Design Award yn Sulver

Kaorium Geurûnderfiningapparaat is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Kaorium Geurûnderfiningapparaat wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Kaorium Geurûnderfiningapparaat is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen
This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Ofmjittingen & Ferpakking
External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Labels
Kaorium, AI, fragrance, signage, device
Produksjetechnology
Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Untwerpútdaging
When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Undersyk
In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Ynspiraasje
This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Projektdoer
The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Operaasjestreamferrin
Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Patinten
Trademark (2023) 2022-082558 SCENTMATIC.Inc
Teamleden
producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Ofbyldingskrediten
Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.

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