Coral Scratcher Kattekrabpeal by Hangzhou Owls Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Sulver in Húsdierfersoarging, Boartersguod, Foarrieden en Produkten foar Bisten Ûntwerp Competition Category.
SulverHúsdierfersoarging· 2025
Coral Scratcher Kattekrabpeal
by Hangzhou Owls Technology Co., Ltd.
Client: Hangzhou owls Technology Co., Ltd.
A' Design Award yn Sulver Winner in Húsdierfersoarging Category
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- Verified Award Winner
- Verify Award Status for #166375
The Design
About Coral Scratcher Kattekrabpeal
Coral Scratcher is in kattekrabpeal ynspirearre troch koraaltûken en oseaanweagen. De fertakkende foarm biedt fêste plakken foar de poaten, sadat katten nei de top klimme kinne en dêr rêste kinne, ek katten dy't minder behindich binne. De top tsjinnet ek as bytafel foar dingen lykas boeken, tydskriften en ôfstânsbetsjinningen. It haadliif is makke fan miljeufreonlik papieren flechtwurk, dat goed bestân is tsjin krassen en amper ferhierret. De basis en de top binne makke fan kâldwalse stiel mei in plestik ôfwurking. In modulêre struktuer, ferbûn troch ien inkelde draaidstang, makket it mooglik om de hichte oan te passen.
The Recognition
About the A' Design Award yn Sulver
Coral Scratcher Kattekrabpeal is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Coral Scratcher Kattekrabpeal wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Coral Scratcher Kattekrabpeal is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This cat scratching post, both aesthetically pleasing and practical, not only provides a space for cats to enjoy scratching and climbing, but also adopts a modern appearance with a minimalist color scheme of black and white to stand out from the homogeneous market glutted with cute pet products; furthermore, it supports function expansion to double as a piece of furniture. Such a product can seamlessly blend into various home environments, creating a space where pets and owners live in harmony.
- Dimensions & Packaging
- The bottom diameter is 430mm, the diameter of the main body of the product is 230mm, and the overall height is 900mm.
- Tags
- pet supplies, cat scratching post, elements of coral and ocean waves, modular design, without thought design
- Production Technology
- The scratching post employs a modular design, allowing for easy assembly of individual modules using just one threaded rod. Its magnetic top enhances ease of use, and breaks away from unsightly marks caused by traditional screw mounting methods to achieve a minimalist style.
The main body is made from environmentally friendly paper wicker, robust, scratch resistant and uneasy to shed. The bottom and top utilize cold rolled steel sprayed with a plastic finish, stable and durable. - Design Challenge
- The challenge was how to ensure the aesthetic pleasure of the cat scratching post while satisfying the demand of cats to climb. To address that, this product ingeniously integrates the elements of natural coral and ocean waves into its design to innovatively provide footholds for climbing, which allows cats to freely climb to enjoy the view and fun from elevated positions, achieving a perfect blend of aesthetic pleasure and practicality.
- Research
- Through research on market needs and habits of cats, the design team has discovered that traditional cat scratching posts typically offer the basic function but lack additional practical features, and they often adopt a cute style that fails to harmonize with modern home decor, affecting the overall aesthetic appeal of the living space. In response, the team has developed this modern, minimalist cat scratching post integrating aesthetic pleasure and practicality.
- Inspiration
- Inspired by coral and ocean waves in nature, the design team has cleverly integrated these elements into conventional vertical scratching posts. By mimicking the branching structure of coral and the undulating shape of ocean waves, this product innovatively introduces footholds for climbing. This caters to the natural instincts of cats to scratch and climb while ensuring aesthetic pleasure.
- Project Duration
- This product was designed in July 2023 in Hangzhou, and launched in January 2024 in China.
- Operation Flow
- This modular product enables users to easily adjust its height based on development stages and preferences of cats or home layouts, whereby even less agile cats, like those who are overweight or have shorter legs, can easily reach the top, enjoying the view and fun from elevated positions. The top offers cats a comfortable resting area, and doubles as a side table for placing items like books, magazines and remote controls, providing a shared space for owners and pets to live in harmony.
- Patents
- China Patent: Exterior Design Name: Cat Scratching Pillar (Gourd Ring)
Patent number: ZL 2023 3 0526634.0
Patentee: Hangzhou owls Technology Co., Ltd.
Authorization announcement date: 2024.3.22 - Team Members
- Jianjun Le
Yanlin Zhu
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