Maize Hiersieraad by New Elegant Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Goud in Sieraden Ûntwerp Competition Category.
GoudSieraden· 2025
Maize Hiersieraad
Client: Modemaya
A' Design Award yn Goud Winner in Sieraden Category
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- Verified Award Winner
- Verify Award Status for #166597
The Design
About Maize Hiersieraad
Maize Jewelry is ynspirearre troch de Maya Maisgod dy't út in Blom ûntlûkt, symbolisearret libben, werberte, en oerfloed. Makke fan djip griene Guatemala Jade mei semi-trochsichtige blêdblêden, ferieniget it ûntwerp kulturele symbolyk mei moderne keunst. Gouden eleminten fersterke de delicate jade en tsjinje sawol esthetyske as strukturele doelen. Mei gebrûk fan 3D-modeling en ekspert fakmanship, funksjonearret dit stik as sawol in hiersiersel as in skulpturale hüld oan it Meso-Amerikaanske erfgoed, en ferlichemet elegânsje, tradysje, en ynnovaasje.
The Recognition
About the A' Design Award yn Goud
Maize Hiersieraad is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Maize Hiersieraad wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Maize Hiersieraad makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- At the heart of this design is the Maize God, intricately crafted from deep green Guatemala Jade, one of the rarest and most treasured jades, embodying the spiritual and cultural essence of Maya mythology. Surrounded by semi-translucent petals symbolizing renewal and growth, the figure pays tribute to the cycle of life and abundance. Accented with 18K gold plating, the design elevates this sacred figure into a wearable work of art, doubling as both a hair ornament and sculptural piece.
- Dimensions & Packaging
- Width 50 mm* Depth 36 mm* Height 200 mm
- Tags
- Jade, Gold, Maya, Guatemala, Jewelry, Hair
- Production Technology
- The creation process combined advanced 3D modeling with modern CNC machining to carve the delicate Guatemala jade components with precision. Artisans crafted and seamlessly applied the 18K gold plate, ensuring they complemented the jade's natural beauty. Each piece was carefully polished to enhance the vibrant colors and textures of both Guatemala jade and gold, reflecting the highest standards of craftsmanship and blending innovation with tradition.
- Design Challenge
- Crafting this jewelry piece involved significant challenges due to its intricate design and the precision required for every component. From the Guatemala Jade petals to the Maize God figure and the thin, elongated stick, each element demanded exceptional skill and innovative carving techniques. For example, the petals broke multiple times during the carving process, highlighting the difficulty of achieving such fine detail. These challenges were overcome through persistence and expert craftsmanship.
- Research
- The research delved into the profound connection between the Maya civilization's history, the cultural significance of Guatemala Jade, and the geographical roots of the design. The Maize God, central to Maya sacred beliefs, embodies themes of life, rebirth, and agricultural abundance. Guatemala Jade, sourced from the same region where these beliefs originated, was studied for its historical and symbolic relevance. This exploration bridged the sacred traditions of the Maya with the natural richness of their homeland.
- Inspiration
- Inspired by the Maya “Maize God Emerging from a Flower”, symbolizing the cycles of life, rebirth, and abundance. The design transforms the iconic imagery of the Maize God into a modern, wearable form, reflecting the spiritual connection between nature and humanity. Utilizing Guatemala jade as the main jewelry piece to honor its ancient history, a material deeply tied to the region's cultural heritage.
- Project Duration
- The project started in November 2023 in Ho Chi Minh, Vietnam. The item piece is crafted from March 2024 and finished in October 2024.
- Operation Flow
- The jewelry invites both personal and visual interaction. The smooth, polished jade and radiant gold elements enhance its tactile appeal, creating an engaging sensory experience. Light interacts beautifully with the semi-translucent jade petals, casting soft reflections onto the deep green Maize God figure at the center. This dynamic interplay transforms the piece into more than just jewelry, it becomes a profound expression of individuality, heritage, and cultural storytelling.
- Team Members
- Director: Wei-Liang Chou
Designer: Aditya Cipta Sugandha
Designer: Jian-Cheng Pan
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