Rebrand Next Primêre Funksje: Branding by Eluan Araujo

Rebrand Next Primêre Funksje: Branding by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2026

Rebrand Next Primêre Funksje: Branding

by Eluan Araujo

Client: Ash Studio

A' Design Award yn Brûns Winner in Grafysk Category

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Verified Award Winner

Verify Award Status for #167125

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Colors

The Design

About Rebrand Next Primêre Funksje: Branding

Boektekst: Dit projekt presintearret in fisueel identiteitssysteem dat ûntworpen is om koeksistinsje en kontinuïteit tusken ferskillende generaasjes binnen in dielde ynstitúsjonele kontekst wer te jaan. It foarstel is basearre op in dúdlike en modulêre geometryske struktuer dy't fleksibele tapassing mooglik makket wylst de fisuele konsistinsje bewarre bliuwt. It symboal kombinearret formele ienfâld mei symboalyske djipte, wat oanpassing oer meardere formaten en publyk mooglik makket. It resultaat is in duorsume en funksjonele identiteit dy't geskikt is foar omjouwings dy't in lykwicht tusken hjoeddeiske ekspresje en tradysje freegje.

The Recognition

About the A' Design Award yn Brûns

Rebrand Next Primêre Funksje: Branding is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Rebrand Next Primêre Funksje: Branding wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Rebrand Next Primêre Funksje: Branding foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions & Packaging: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tags: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Production Technology: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Design Challenge: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Research: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiration: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Project Duration: The project was developed between March and April 2024 in Curitiba, Brazil.
Operation Flow: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.