Serpent Of Dreams Merkûntwerp by Alice Zong

Serpent Of Dreams Merkûntwerp by Alice Zong is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2025

Serpent Of Dreams Merkûntwerp

by Alice Zong

Client: Alice Zong Design

A' Design Award yn Brûns Winner in Grafysk Category

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Verified Award Winner

Verify Award Status for #167614

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Colors

The Design

About Serpent Of Dreams Merkûntwerp

De Slang fan Dromen is in fisueel merkûntwerpproject ynspirearre troch it Jier fan de Slang, dat transformaasje en wiisheid symbolisearret. It ferbynt tradisjonele motieven mei modern ûntwerp troch slangefoarmige foarmen, detaillearre patroanen en in rike kleurpalet. It projekt fylt op troch syn geometryske balâns, ynnovative tekstueren en kulturele resonânsje, en makket in harmonische ferbining fan erfgoed en hedendaagse estetyk dy't sawol fisueel yndrukwekkend as universeel tagonklik is.

The Recognition

About the A' Design Award yn Brûns

Serpent Of Dreams Merkûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Serpent Of Dreams Merkûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Serpent Of Dreams Merkûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Serpent Of Dreams is a visual branding project inspired by the Year of the Snake, blending traditional symbolism with contemporary design. It features elegant serpentine forms, intricate patterns, and a rich color palette to evoke themes of transformation and wisdom. The design’s dynamic compositions, geometric harmony, and innovative textures create a visually striking and culturally resonant identity, setting it apart with a balance of tradition and modernity.
Dimensions & Packaging: 3600 x 3600px
1800 x 1800px
Tags: Year of the Snake, Visual Branding, Cultural Symbolism, Modern Design, Transformation, Wisdom, Mythology-Inspired, Dynamic Patterns, Geometric Harmony
Production Technology: Serpent Of Dreams was created using a combination of vector based software for precision and digital illustration tools for intricate patterns and textures. The design employed advanced layering techniques to achieve depth and fluidity, with a focus on geometric balance and organic forms. Extensive prototyping ensured scalability and adaptability across mediums, from digital platforms to print applications, highlighting its versatility and attention to detail.
Design Challenge: The biggest challenge of this project was balancing cultural authenticity with modern design innovation. Internally, it required extensive research to respect the historical symbolism of the serpent across cultures. Socially, it was crucial to create a design that resonated universally while avoiding cultural misrepresentation. Externally, scalability and precision posed challenges, overcome through advanced digital tools and iterative prototyping to achieve a versatile and impactful result.
Research: The research for Serpent Of Dreams focused on cultural symbolism and design innovation. The objective was to explore the serpent’s representation in mythology and its connection to transformation and wisdom. Using qualitative methods, the study analyzed traditional art, cultural motifs, and modern aesthetics. Tools included historical archives, design software, and audience feedback. Results revealed the serpent’s universal appeal, inspiring a design that bridges tradition and contemporary branding.
Inspiration: Inspired by the cultural significance of the Year of the Snake, symbolizing wisdom, transformation, and renewal, this project draws deeply from the designer’s Chinese heritage. The logo, featuring the designer’s father’s hand drawn Chinese calligraphy, connects tradition with modernity. Influenced by traditional art, mythology, and the graceful movement of serpents, extensive research into serpentine motifs and dynamic geometry shaped the visual language, blending cultural symbolism with contemporary design.
Project Duration: The Serpent Of Dreams project was developed over the course of 2024, with creative research and initial concepts originating in China and the final design execution and refinement completed in California. The project features the designer’s father’s hand drawn Chinese calligraphy, adding authenticity and cultural depth. This cross cultural approach enriched the project’s visual and symbolic impact, blending traditional inspirations with contemporary design practices.
Operation Flow: This project seamlessly integrates across digital and physical mediums, blending the designer’s Chinese cultural heritage with modern design. The modular design, anchored by the logo featuring the designer’s father’s hand-drawn Chinese calligraphy, adapts easily for animations, print, and interactive platforms. Dynamic serpentine forms flow gracefully in motion graphics, creating an engaging visual narrative, while the scalable layered design ensures precision, clarity, and impact across formats.
Patents: Alice Zong Design
Team Members: Alice Zong
Image Credits: Alice Zong